SB'25 Program
Explore breakthrough ideas, bold strategies, and real-world solutions driving the transition to a regenerative economy.
The SB’25 program is built around the urgent need to Adapt and Accelerate — a guiding theme that calls on brands to meet today’s challenges with bold vision, speed, and purposeful collaboration. In a world of increasing complexity and volatility, success will belong to those who can navigate uncertainty with agility and lead the shift toward regenerative, resilient business.
At SB’25 San Diego, we’re exploring the strategies, tools, and partnerships that enable companies to turn disruption into innovation, align across functions, and drive sustainable growth that delivers value for business, people, and the planet. From marketing and materials to governance and ROI, our sessions are designed to help you build clarity, credibility, and cross-functional momentum.
Want to see an overview of each day? Check out our Schedule at a Glance page.
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on delivering positive results for businesses, consumers, the planet, and society. Mainstage speakers will present the latest leadership skills and capabilities, case studies of reinventing business models at scale, and inspiration to transform your relationship with customers, suppliers, investors, employees, and communities. Breakout sessions will be led by subject-matter experts who will help you to understand regeneration on a deep level and walk away prepared to drive regenerative innovation at your organization.
Curious about each day’s highlights? Visit our 2024 schedule overview page.
Track
Session Type
- Plenary (35)
- Workshop (13)
- Breakout (48)
- Special Event (9)
- Round Table (3)
- Lunch (7)
- Breakfast (6)
- Activity (4)
- Community Problem Solving (12)
Room
- Campfire Pit #1 (2)
- Campfire Pit #2 (2)
- Campfire Pit #3 (2)
- Campfire Pit #4 (1)
- Campfire Pit #5 (2)
- Flamingo Lawn (2)
- Flamingo Lawn and Town & Country Ballrooms Foyer (2)
- Innovation Expo (5)
- Lapper Bar (1)
- Lookout Lawn (1)
- Pacific Ballroom A (36)
- Pacific Ballroom C (6)
- Pacific Ballroom D (6)
- Pacific Ballroom E (5)
- Palm 4 (1)
- Palm Rooms 5 & 6 (3)
- Skyview Terrace 2 (Regency Tower, 9th Floor) (2)
- Sunset Room 1&2 (4)
- Town & Country Ballroom A (9)
- Town & Country Ballroom B (8)
- Town & Country Ballroom C (19)
- Town & Country Ballroom D (13)
- Town & Country Foyer (2)
- Town & Country Resort Lobby (2)
Monday 13th October
SB Member Network Exclusive Event
Kick off the week alongside new and established SB Members to preview the events ahead at SB'25. This is a great opportunity for SB Members to network... see more
In an era defined by unprecedented global challenges, businesses must develop the agility and foresight to thrive in the face of adversity. Join visionary leaders, innovators, and change-makers to explore strategies for... see more
Moderator
Opening remarks
An introduction to the Adaptation & Resilience Summit and a framing of the day's conversations and current state of affairs. see more
Featured Speakers
A macro view of climate risk and resilience
Adaptation and resilience expert Emilie Mazzacurati offers a high-level overview of how climate disruptions are reshaping global industries and economic systems. Drawing on expertise in physical climate risk, financial modeling, and adaptation... see more
Featured Speakers
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Rethinking risk: How leading brands are turning sustainability into a risk strategy
As climate volatility increases and insurance becomes more expensive, more restrictive, or even unavailable in high-risk areas, companies across sectors are facing a growing challenge. From consumer brands to venue operators, leaders... see more
Moderator
Featured Speakers
Q&A discussion
The human context
Featured Speakers
Mental health as a core of resilience
Resilience lies at the intersection of climate stress, mental health, and adaptation—and begins at the community and individual level. This session will explore how to support this confluence of factors using innovative... see more
Featured Speakers
Q&A discussion
Supporting workers in a changing world
Insights, best practices, playbooks, and tools for ensuring employee well-being, safety, equity, and productivity while navigating climate-vulnerable conditions and impacts on communities. see more
Featured Speakers
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Q&A discussion
Networking Lunch
Continue the conversations that began in workshops and summits and network with session speakers and fellow attendees. Be on the lookout for topically-themed tables and to dive deeper into topics introduced in... see more
Risk to opportunity: Innovating for resilience
Featured Speakers
Bright spots in the storm — Turning risk into innovation and opportunity
As climate impacts intensify and adaptation becomes a business imperative, leading organizations are reimagining risk as a catalyst for innovation. This conversation will explore how the science of resilience can inform smarter... see more
Moderator
Featured Speakers
From forests to futures: How restoration and tree planting power sustainable impact
In a world facing accelerating environmental challenges, ecological restoration is no longer optional—it’s essential. Hear how restoring nature and tree planting are helping brands meet their sustainability goals while building resilience and... see more
Moderator
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Featured Speakers
Q&A and closing thoughts
Featured Speakers
Join brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement as we envision a healthy and resilient future. Learn strategies... see more
Putting the planet AND people first: Why it matters for brands to take a people-centered approach to regenerative agriculture
Featured Speakers
Workshopping collaborative regenerative agriculture programs
This interactive discussion will explore the key elements of designing and implementing regenerative agriculture programs that are both scalable and collaborative. Using Oatly’s and Grain Millers’ regenerative agriculture work as a case... see more
Featured Speakers
The Piedmont Agrarian Collaborative: A regenerative farmers cooperative
Learn about the Piedmont Agrarian Collaborative (PAC), a diverse group of small farms committed to regenerative farming practices that enhance soil health and sequester carbon to provide North Carolina communities with fresh,... see more
Featured Speakers
Partners in progress: Designing the right roles and relationships to scale regenerative agriculture
Scaling regenerative agriculture requires the right partners, the right structure, and defined roles for each party. Yet many companies set off on their regen ag journey without a clear understanding of program... see more
Featured Speakers
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Networking Lunch
Continue the conversations that began in workshops and summits and network with session speakers and fellow attendees. Be on the lookout for topically-themed tables and to dive deeper into topics introduced in... see more
Building scalable regenerative supply chains
What does it take to build a regenerative supply chain that’s traceable, verified, and delivering real outcomes from farm to consumer? In this session, you’ll hear directly from a regenerative farmer, a... see more
Featured Speakers
Telling your origin story through farmer partnerships and regenerative agriculture
In an era marked by a trust crisis, consumers are demanding transparency, authenticity, and deeper connections to where their food comes from and how it is made. This presentation explores how brands... see more
Featured Speakers
Regenerative agriculture in action: Multi-scale insights for implementation
Discover evidence-based strategies for scaling regenerative agriculture across your value chain. Drawing from action-oriented research spanning national-level modeling to consumer behavior, this session will share practical insights and innovative solutions from multiple... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
Durable goods pose a unique challenge in the transition to a circular economy. Long product lifespans, complex material composition, and high embedded carbon make end-of-life planning both critical and difficult. This interactive... see more
Moderator
Featured Speakers
Track: Selling Sustainability
This workshop will examine the 5 key elements of "greenshouting"--the practice of boldly, transparently, and enthusiastically communicate about sustainability initiatives. Together we will walk through a playbook to understand how to both... see more
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Track Sponsor
AM Brands Creative, LLC
Featured Speakers
Track: Transforming Materials and Supply Chains
As global regulations evolve, Extended Producer Responsibility (EPR) is reshaping how companies manage packaging across the value chain. This workshop will explore the critical role of EPR compliance in packaging strategy—highlighting how... see more
Moderator
Featured Speakers
Track: Selling Sustainability
In this data-rich session--the first in a 2-part exploration--expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data that demonstrates... see more
Moderator
Featured Speakers
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Track: Governance and Metrics for ROI and Impact
Diversity more than a moral imperative—it’s a strategic advantage. In today’s rapidly-shifting cultural and business landscape, companies that embrace diversity, equity, inclusion, and belonging (DEIB) are better positioned to innovate, connect with... see more
Moderator
Featured Speakers
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Track: Selling Sustainability
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more
Moderator
Featured Speakers
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Track: Enabling Behavior Change
In an era of political polarization and climate urgency, how can brands move beyond messaging to ignite real consumer-led action? In this dynamic workshop, Simon Mainwaring—Founder and CEO of We First—and his... see more
Moderator
Track: Governance and Metrics for ROI and Impact
This workshop will kick off by summarizing best practices as laid out in a recent 3 part virtual masterclass on this topic hosted by Sustainable Brands in partnership with Valutus. Following the... see more
Moderator
Featured Speakers
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Track: Selling Sustainability
As pressure mounts for brands to lead on sustainability, many are choosing silence over storytelling—fearing backlash, scrutiny, or missteps. But staying quiet has its own costs. Grounded in ongoing research, this instructive... see more
Featured Speakers
Welcome to opening day of SB'25 San Diego
Featured Speakers
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Pathways to prosperity: The role of Indigenous communities in a regenerative future
Native communities are the original stewards of the land and practitioners of regenerative farming and food cultivation. Yet many Indigenous producers and communities remain at risk—facing threats from climate change, loss of... see more
Featured Speakers
Is corporate sustainability dead? (And other questions I get a lot): Making the case in an era of chaos
Featured Speakers
Go Time: Shared lessons on leading for impact
Impact is an everyday choice. Join business and brand strategists Joel Hatter and John Burgess in their “highlight reel” presentation of the most compelling and inspirational ideas they have gleaned from over... see more
Featured Speakers
What if packaging intelligence is the new brand currency?
As regulations force packaging transparency, most brands see the overwhelming burden. But what if mandatory data collection is actually handing you the keys to consumer trust, operational efficiency, and market differentiation? rePurpose... see more
Featured Speakers
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How to speak sustainability to MAGA
This provocative and timely keynote explores how to bridge the cultural divide that too often stalls environmental progress, and reveals how shared values can form common ground for advancing sustainability across political... see more
Featured Speakers
50 States of Sustainability: Accelerating the energy transition on sovereign Native lands
In this video segment from the impactful television documentary series, 50 States of Sustainability, see how The Red Lake Nation is rapidly transitioning from fossil fuel power generation to solar power. Bob... see more
Building trust through living our values
Featured Speakers
Wrapping up Day 1
Featured Speakers
Raise a glass and enjoy noshes while you kick-off the week, full of new connections, at the Opening Night Reception. Immediately following the opening Plenary, we invite you to join our reception... see more
Join the SB LGBTQ+ & Ally Community for the 6th annual Rainbow Mixer. Enjoy excellent conversation, camaraderie, and networking! see more
Tuesday 14th October
Greet the sunrise with a rejuvenating yoga flow. Find strength, serenity, and a fresh perspective as the world awakens around you. see more
Join us for a fun-filled morning of networking and exercise! Let's run, connect, and create lasting relationships. see more
Track: Sponsored Session
Your brand tells a sustainability story — but is it aligned with what truly matters to your stakeholders? In this engaging and insightful session, Rebellion Energy Solutions will guide participants through a... see more
Featured Speakers
Track: Sponsored Session
The operations that power digital advertising leave a significant footprint in our environment. Learn about how the ad industry is getting ahead of the curve from the perspective of a brand as... see more
Featured Speakers
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Welcome to Sustainable Brands! If this is your first time at an SB event, the New Attendee Orientation Breakfast is a great place to start building your network. Learn about SB's history... see more
Moderator
SB Member Network Exclusive Event
Forty percent of CEOs believe their companies won't survive the decade on their current path (PwC 2025). This threat of obsolescence is fueled by the "polycrisis"—compounding technological,... see more
Featured Speakers
Welcome to day 2 of SB'25 San Diego
Featured Speakers
Together, we accelerate
Sustainable Brands CEO Mike Dupee will share why convening as a community is critical to unlocking breakthrough solutions, highlighting the opportunity for businesses to embrace resilience, lean into creativity, act boldly, and... see more
Moderator
Igniting impact: How Honda is redefining internal engagement around safety and sustainability
To realize its bold dreams of zero impact on the environment and zero traffic fatalities by 2050, Honda North America is reimagining how it activates its greatest engine for change: its people.... see more
Moderator
Featured Speakers
Amplifiers of superiority: Sustainability and inclusive design
Today’s consumers expect not only superior performance and quality, but also a superior usage experience and a proposition that is more sustainable – without trade-offs. How can we raise the bar on... see more
Featured Speakers
Networking break
The power of why: Connecting actions to purpose
Consumers today are more engaged than ever before. They expect more from the companies and brands they choose to support, holding them accountable not only for greener practices but also for building... see more
Featured Speakers
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The past and future of reuse: What it will take to scale reuse in California
Reuse is at a critical turning point, given the regulatory, climate, and economic pressures to reduce single-use packaging waste. Over the past decade, brands, retailers, and communities have tested many versions of... see more
Featured Speakers
Faith: The original sustainable brand - Aligning purpose, profit, and planet through a faith-based perspective
In this powerful and thought-provoking keynote, Leonard Robinson, Sustainability Consultant for the Archdiocese of Atlanta and award-winning host of the Faith & Sustainability Podcast will explore how faith traditions have long championed... see more
Featured Speakers
Seating is limited and available on a first come, first served basis What will effective sustainability leadership look like going forward? This panel will explore findings from SB’s *The Future CSO: Evolving... see more
Moderator
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Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
Fibers are the foundation of countless products—and a major lever for materials transformation in the garment industry, household items manufacturing, and more. As the textiles industry faces growing pressure to mitigate waste,... see more
Moderator
Featured Speakers
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Track: Sponsored Session
Sustainability isn’t just one more corporate initiative—it’s a movement that comes to life when employees feel connected, inspired, and empowered. Join Eastman and engagement experts Susan Hunt Stevens and Suzanne Shelton as... see more
Moderator
Featured Speakers
Track: Enabling Behavior Change
Food waste is a preventable sustainability challenge—and the home is where some of the greatest impact can be made. Learn how Electrolux is taking a behavior change-first approach to food waste prevention,... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
As plastic pollution continues to threaten ecosystems and brand reputations alike, a growing wave of companies is reimagining products and packaging without plastic. This session will spotlight the bold innovators going beyond... see more
Moderator
Featured Speakers
Track: Governance and Metrics for ROI and Impact
As the Corporate Sustainability Reporting Directive (CSRD) reshapes the regulatory landscape for companies operating in the European Union, global brands must contend with overlapping frameworks, evolving standards, and increased scrutiny. In this... see more
Moderator
Featured Speakers
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Track: Sponsored Session
Trust, Transparency & Climate Impact: What Today’s Shoppers Expect
What happens when brands, retailers, and certifiers collaborate for climate action – and business growth?
According to Harvard Business Review, products with sustainability... see more
Moderator
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Featured Speakers
Track: Transforming Materials and Supply Chains
This dynamic panel discussion moderated by Watson Institute brings together a leader in the field of social procurement from SAP and an impact-driven entrepreneur. Together, they will explore how business and brand... see more
Moderator
Featured Speakers
Track: Selling Sustainability
What happens when wineries, distributors, and industry associations join forces to accelerate sustainability? In this dynamic session, discover how J. Lohr Vineyards & Wines has driven consumer engagement and industry momentum through... see more
Moderator
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Featured Speakers
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Track: Governance and Metrics for ROI and Impact
As sustainability goals become central to corporate strategy, the collaboration between sustainability teams and finance/accounting professionals is no longer optional—it’s essential. This panel explores how cross-functional partnerships can unlock value, drive credible... see more
Moderator
Featured Speakers
Track: Sponsored Session
The transition to a low-carbon circular economy requires collaboration across the entire value chain — from the way we grow crops, to the materials we use, to the products consumers touch every... see more
Moderator
Featured Speakers
Track: Transforming Materials and Supply Chains
Across industries and product sectors, sustainable chemistry is rapidly becoming a catalyst for supply chain transformation. By replacing carbon-intensive and hazardous inputs with safer, renewable, and lower-impact alternatives, companies are not only... see more
Moderator
Featured Speakers
Track: Enabling Behavior Change
As consumers increasingly prioritize wellness, simplicity, and purpose, brands have a powerful opportunity to position sustainable living as not just responsible, but irresistible and aspirational. This session will explore how design and... see more
Moderator
Featured Speakers
Track: Governance and Metrics for ROI and Impact
As a changing climate continues to influence quality of life and regional prosperity, for the consumer health sector, the question is: How are we using scientific data and environmental forecasting to help... see more
Featured Speakers
Track: Transforming Materials and Supply Chains
A new era is emerging in fashion, where materials innovation meets systems change. Leading brands and startups are rethinking the design and production of shoes and accessories to prioritize regenerative inputs, explore... see more
Moderator
Featured Speakers
Track: Sponsored Session
Join us in this panel as leaders from Amazon, Dr. Bronner's, and UL Solutions share how technology, innovation and cross-industry collaboration are accelerating shopping for products with sustainability features. In this session,... see more
Featured Speakers
In the travel and hospitality industries, the opportunity to shape more sustainable habits among travelers is greater than ever. From booking platforms and airlines to hospitality and tourism, every touchpoint influences traveler... see more
Featured Speakers
Explore. Learn. Enjoy. Unwind and connect at the SB Connect party hosted with Nestle Purina where we invite you to enter and explore WHY Forest to learn more about their commitment to... see more
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! Discussions will be self-organized by attendees. Sign up to lead, join, or learn more at the... see more
Track: Campfire Conversations
SB Campfire Conversations are intimate, informal topical meetup events that provide opportunities for deeper exploration, peer-to-peer connection, and idea-sharing. see more
The cost of silence and what to say now
Featured Speakers
Resilient together: A climate anxiety support gathering
Featured Speakers
Knowing our consumers: What can we learn from deep social listening?
How well do we know our consumers? Let's discuss how the next wave of social listening and marketing ranking technologies and apps can help us learn what excites, motivates, and resonates with... see more
Featured Speakers
Aligning faith with environmental and social justice work
Featured Speakers
Wednesday 15th October
Greet the sunrise with a rejuvenating yoga flow. Find strength, serenity, and a fresh perspective as the world awakens around you. see more
Join us for a fun-filled morning of networking and exercise! Let's run, connect, and create lasting relationships. see more
SB Member Network Exclusive Event
Packaging is one of the most complex—and overlooked—drivers of sustainability. Every decision, from materials to logistics to consumer experience, carries hidden trade-offs and untapped opportunities.
In this... see more
Featured Speakers
Welcome to day 3 of SB'25 San Diego
Moderator
Poetic duet: The future of leadership
Featured Speakers
Sustainable by default: Leveraging macrotrends to close the intention-action gap
Featured Speakers
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What every company needs right now: You
In a time of rapid transformation, the most valuable asset any company has isn’t just its technology or its business model—it’s you. Joann Garbin, author of *The Insider's Guide to Innovation at... see more
Featured Speakers
Networking break
Shifting the sustainability narrative: From idealism to performance
We’ve all heard about the intention-behavior gap: people say they want sustainable products—but don’t follow through. For years, the theory was simple: make sustainable options easier to identify. So we rolled out... see more
Featured Speakers
Innovating with nature: Harnessing bio-based materials for measurable carbon impact
Explore how I’m green™ bio-based resins are helping shift industries away from fossil-based materials. Backed by life cycle assessment studies, this session examines the measurable carbon reductions achievable through bio-based solutions and... see more
Featured Speakers
The evolving role of the CSO
What skills will future CSOs need to lead the transformation as sustainability evolves from a function to an integral part of business strategy? The role of the Chief Sustainability Officer has never... see more
Featured Speakers
SB Member Network Exclusive Event
Cap off a full conference week and join your SB Member group for a networking lunch under the beautiful San Diego sun. Reconnect with familiar faces, while... see more
Track: Sponsored Session
- The New Reputation Drivers: Which corporate attributes consumers value most today — from social responsibility and transparency to innovation and creativity.
- Purpose as a Reputation Multiplier: How purpose contributes to... see more
Featured Speakers
Join P&G, Estée Lauder, Target, IFF, Braskem, Eastman, and more in an open working session of the Scaling Future-Fit Materials Working Group, led by SB and Change Chemistry. see more
Track: Transforming Materials and Supply Chains
Consumer brands face mounting pressure to demonstrate authentic sustainability while maintaining profitability and growth. This panel brings together Fair Trade USA and Eileen Fisher to reveal how Fair Trade certification transforms traditional... see more
Moderator
Featured Speakers
Track: Transforming Materials and Supply Chains
Today’s supply chains extend far beyond factory walls, encompassing homeworkers, artisans, waste-pickers, and small‑workshop makers in often informal and decentralized settings. This session draws on insights from Nest’s pioneering Ethical Handcraft program... see more
Featured Speakers
Track: Sponsored Session
This session will explore how CARE and The Hershey Company are advancing a bold, multi-stakeholder strategy to transform cocoa farming communities in Côte d’Ivoire through the Hershey Income Accelerator Program (HIAP). Designed... see more
Featured Speakers
Track: Transforming Materials and Supply Chains
As food brands race to reduce waste and meet consumer and regulatory demand for sustainable solutions, packaging has emerged as both a critical challenge and an exciting frontier for innovation. This session... see more
Moderator
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Featured Speakers
Secondary packaging—the boxes, wraps, and fillers that protect products during shipping—plays a critical role in logistics efficiency, consumer experience, and environmental impact. This interactive discussion will bring together brand leaders, packaging innovators,... see more
Featured Speakers
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Track: Transforming Materials and Supply Chains
The shift toward refillable packaging is accelerating as brands seek to reduce waste, build customer loyalty and engagement, and meet ambitious sustainability goals. But scaling refill systems—from in-store refill stations to at-home... see more
Moderator
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Featured Speakers
Track: Sponsored Session
This session will unpack the science behind circular carbon reduction in packaging and apparel, with a focus on bio-based plastics and their real-life applications across the value chain. Participants will explore case... see more
Featured Speakers
Track: Governance and Metrics for ROI and Impact
As sustainability moves from siloed function to strategic imperative, a new kind of leadership is emerging: the purpose integrator. These changemakers sit at the intersection of sustainability and marketing, ensuring that a... see more
Moderator
Featured Speakers
Track: Transforming Materials and Supply Chains
PFAS may be the poster child for toxic chemical scrutiny, but it's far from the only chemicals or materials raising red flags. As science, regulation, and public awareness evolve, a growing list... see more
Moderator
Featured Speakers
Track: Governance and Metrics for ROI and Impact
ESG reports are evolving into dynamic tools that do more than meet compliance standards. Forward-looking brands are experimenting with ways to leverage ESG disclosures in support of marketing, communications, and stakeholder engagement—sometimes... see more
Featured Speakers
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Track: Governance and Metrics for ROI and Impact
Sustainability targets are often left out of big business transformation initiatives entirely. Sustainability priorities typically aren’t shared by other departments. Sustainability KPIs aren’t always respected as indicators of business performance. And now,... see more
Featured Speakers
Track: Sponsored Session
Conversations around a just climate transition tend to start with familiar feel-good stories. Yet the deeper challenge often lies in the unseen consequences of climate action. Environmental strategies can set off ripple... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
From energy-intensive AI model training, to the growing volume of digital advertising assets, and networked and automated workflows, the carbon and resource impacts of digital operations are hidden culprits impacting carbon reduction... see more
Moderator
Featured Speakers
Track: Sponsored Session
Public lands present a powerful yet underleveraged opportunity for brands to demonstrate authentic impact. In this session, the National Forest Foundation, the U.S. Forest Service, and Airstream will highlight how investments in... see more
Featured Speakers
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Track: Selling Sustainability
Trying to make sustainability shine through in the stories your brand tells and the products you're bringing to market. In this session, hear several real-world case studies of how companies have successfully... see more
Moderator
Featured Speakers
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! Discussions will be self-organized by attendees. Sign up to lead, join, or learn more at the... see more
Track: Campfire Conversations
SB Campfire Conversations are intimate, informal topical meetup events that provide opportunities for deeper exploration, peer-to-peer connection, and idea-sharing. see more
Let's talk biomaterials!
Featured Speakers
How is a changing climate impacting human health, product innovation & supply chain resiliency?
A changing climate is reshaping consumer demand, global supply chains. Join this campfire conversation to discuss how a changing environment is driving product innovation, opening new markets for products, and challenging brands... see more
Featured Speakers
Advertising: The overlooked ally in climate storytelling
As many have said, the climate crisis has a communications issue. While doubt and denial were a major issue for decades, data now shows the majority of the population believes that climate... see more
Featured Speakers
Reclaiming sustainability: Beyond the whitewashed narrative
For generations, communities of color have practiced sustainability through land stewardship, collective care, and resource sharing—yet those traditions were often overlooked or appropriated until they became marketable. This conversation will explore how... see more
Moderator
Advocacy for peers seeking their next role
Join 3BL's Mary Mazzoni for an open, energizing networking session focused on supporting peers in transition. Connect with fellow sustainability professionals to share ideas, encouragement, and inspiration for what’s next. see more
Featured Speakers
Thursday 16th October
Welcome to day 4 of SB'25 San Diego
Moderator
Green Giants at 10 years
A decade ago at the Sustainable Brands conference, Freya Williams launched Green Giants, the landmark book that examined companies merging social responsibility with profitability. These pioneers collectively represented more than sixty billion... see more
Featured Speakers
From pledges to punches: The end of sustainable illusions
Featured Speakers
50 States of Sustainability: Turning hope into action, action into impact
What does it take to spark a movement of hope powerful enough to drive real-world change? The documentary series 50 States of Sustainability set out to answer that question—by capturing stories of... see more
Featured Speakers
We're woke: so what? Reclaiming the word, reclaiming our world
Prepare to be energized, challenged, and inspired by the unforgettable voice of Theo E.J. Wilson. Known for his electrifying presence on stage and his ability to connect deeply with audiences, Theo brings... see more
Featured Speakers
50 States of Sustainability: Our roles as individuals
In this inspiring perspective on our personal empowerment, Laura Di Bonaventura from MUUS Climate Partners reflects on what the average person do to combat climate change and remain resilient. see more
Reflections on resilience
As we bring SB’25 to a close, we will pause for an uplifting, no-spin reckoning with what this week revealed—and what it asks of us next. Reflecting on the moment we are... see more
Featured Speakers
Shared reflections
As we bring our time together to a close, join us for a collective moment of gratitude, connection, and hope. This interactive closing ceremony invites you, the SB community, to share what’s... see more
Featured Speakers
Closing remarks
A wrap of our week together at SB'25 San Diego. see more