SB'25 Program
Explore breakthrough ideas, bold strategies, and real-world solutions driving the transition to a regenerative economy.
The SB’25 program is built around the urgent need to Adapt and Accelerate — a guiding theme that calls on brands to meet today’s challenges with bold vision, speed, and purposeful collaboration. In a world of increasing complexity and volatility, success will belong to those who can navigate uncertainty with agility and lead the shift toward regenerative, resilient business.
At SB’25 San Diego, we’re exploring the strategies, tools, and partnerships that enable companies to turn disruption into innovation, align across functions, and drive sustainable growth that delivers value for business, people, and the planet. From marketing and materials to governance and ROI, our sessions are designed to help you build clarity, credibility, and cross-functional momentum.
Want to see an overview of each day? Check out our Schedule at a Glance page.
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on delivering positive results for businesses, consumers, the planet, and society. Mainstage speakers will present the latest leadership skills and capabilities, case studies of reinventing business models at scale, and inspiration to transform your relationship with customers, suppliers, investors, employees, and communities. Breakout sessions will be led by subject-matter experts who will help you to understand regeneration on a deep level and walk away prepared to drive regenerative innovation at your organization.
Curious about each day’s highlights? Visit our 2024 schedule overview page.
Track
Session Type
- Plenary (21)
- Workshop (14)
- Breakout (22)
- Special Event (8)
- Round Table (4)
- Lunch (6)
- Breakfast (5)
- Activity (4)
- Community Problem Solving (7)
Room
- Flamingo Lawn (2)
- Flamingo Lawn and Town & Country Ballrooms Foyer (2)
- Innovation Expo (5)
- Lapper Bar (1)
- Lookout Lawn (1)
- Pacific Ballroom A (21)
- Pacific Ballroom C (5)
- Pacific Ballroom D (1)
- Pacific Ballroom E (3)
- Pacific Ballroom E (1)
- Skyview Terrace 2 (Regency Tower, 9th Floor) (2)
- Sunset Room 1&2 (4)
- Town & Country Ballroom A (8)
- Town & Country Ballroom B (5)
- Town & Country Ballroom C (5)
- Town & Country Ballroom D (4)
- Town & Country Foyer (2)
- Town & Country Resort Lobby (2)
Monday 13th October
SB Member Network Exclusive Event
Kick off the week alongside new and established SB Members to preview the events ahead at SB'25. This is a great opportunity for SB Members to network... see more
In an era defined by unprecedented global challenges, businesses must develop the agility and foresight to thrive in the face of adversity. Join visionary leaders, innovators, and change-makers to explore strategies for... see more
Moderator
Featured Speakers
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Networking Lunch
Join brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement as we envision a healthy and resilient future. Learn strategies... see more
Moderator
Featured Speakers
Putting the planet AND people first: Why it matters for brands to take a people-centered approach to regenerative agriculture
Featured Speakers
Partners in progress: Designing the right roles and relationships to scale regenerative agriculture
Scaling regenerative agriculture requires the right partners, the right structure, and defined roles for each party. Yet many companies set off on their regen ag journey without a clear understanding of program... see more
Networking Lunch
Building scalable regenerative supply chains
What does it take to build a regenerative supply chain that’s traceable, verified, and delivering real outcomes from farm to consumer? In this session, you’ll hear directly from a regenerative farmer, a... see more
Moderator
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
Durable goods pose a unique challenge in the transition to a circular economy. Long product lifespans, complex material composition, and high embedded carbon make end-of-life planning both critical and difficult. This interactive... see more
Featured Speakers
Track: Selling Sustainability
This workshop will examine the 5 key elements of "greenshouting"--the practice of boldly, transparently, and enthusiastically communicate about sustainability initiatives. Together we will walk through a playbook to understand how to both... see more
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Track Sponsor
AM Brands Creative, LLC
Featured Speakers
Track: Transforming Materials and Supply Chains
As global regulations evolve, Extended Producer Responsibility (EPR) is reshaping how companies manage packaging across the value chain. This workshop will explore the critical role of EPR compliance in packaging strategy—highlighting how... see more
Moderator
Featured Speakers
Track: Selling Sustainability
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more
Moderator
Featured Speakers
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Track: Governance and Metrics for ROI and Impact
Diversity more than a moral imperative—it’s a strategic advantage. In today’s rapidly-shifting cultural and business landscape, companies that embrace diversity, equity, inclusion, and belonging (DEIB) are better positioned to innovate, connect with... see more
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Featured Speakers
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Track: Transforming Materials and Supply Chains
While carbon metrics offer valuable insight, they tell only part of the sustainability story—and the opportunity. A more transformative approach requires us to focus holistically on the molecules that underpin manufacturing—not just... see more
Moderator
Track: Selling Sustainability
In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more
Moderator
Featured Speakers
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Track: Enabling Behavior Change
In an era of political polarization and climate urgency, how can brands move beyond messaging to ignite real consumer-led action? In this dynamic workshop, Simon Mainwaring—Founder and CEO of We First—and his... see more
Moderator
Track: Governance and Metrics for ROI and Impact
This workshop will kick off by summarizing best practices as laid out in a recent 3 part virtual masterclass on this topic hosted by Sustainable Brands in partnership with Valutus. Following the... see more
Moderator
Featured Speakers
Track: Selling Sustainability
As pressure mounts for brands to lead on sustainability, many are choosing silence over storytelling—fearing backlash, scrutiny, or missteps. But staying quiet has its own costs. Grounded in ongoing research, this instructive... see more
Featured Speakers
Featured Speakers
Welcome to opening day of SB'25 San Diego
Featured Speakers
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Go Time: Shared lessons on leading for impact
Impact is an everyday choice. Join business and brand strategists Joel Hatter and John Burgess in their “highlight reel” presentation of the most compelling and inspirational ideas they have gleaned from over... see more
Featured Speakers
Raise a glass and enjoy noshes while you kick-off the week, full of new connections, at the Opening Night Reception. Immediately following the opening Plenary, we invite you to join our reception... see more
Join the SB LGBTQ+ & Ally Community for the 6th annual Rainbow Mixer. Enjoy excellent conversation, camaraderie, and networking! see more
Tuesday 14th October
Greet the sunrise with a rejuvenating yoga flow. Find strength, serenity, and a fresh perspective as the world awakens around you. see more
Join us for a fun-filled morning of networking and exercise! Let's run, connect, and create lasting relationships. see more
Track: Sponsored Session
The operations that power digital advertising leave a significant footprint in our environment. Learn about how the ad industry is getting ahead of the curve from the perspective of a brand as... see more
Featured Speakers
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Welcome to Sustainable Brands! If this is your first time at an SB event, the New Attendee Orientation Breakfast is a great place to start building your network. Learn about SB's history... see more
Moderator
SB Member Network Exclusive Event
Forty percent of CEOs believe their companies won't survive the decade on their current path (PwC 2025). This threat of obsolescence is fueled by the "polycrisis"—compounding technological,... see more
Featured Speakers
Welcome to day 2 of SB'25 San Diego
Together, we accelerate
Sustainable Brands CEO Mike Dupee will share why convening as a community is critical to unlocking breakthrough solutions, highlighting the opportunity for businesses to embrace resilience, lean into creativity, act boldly, and... see more
Igniting impact: How Honda is redefining internal engagement around safety and sustainability
To realize its bold dreams of zero impact on the environment and zero traffic fatalities by 2050, Honda North America is reimagining how it activates its greatest engine for change: its people.... see more
Moderator
Featured Speakers
Amplifiers of superiority: Sustainability and inclusive design
Today’s consumers expect not only superior performance and quality, but also a superior usage experience and a proposition that is more sustainable – without trade-offs. How can we raise the bar on... see more
Featured Speakers
Networking break
The power of why: Connecting actions to purpose
Consumers today are more engaged than ever before. They expect more from the companies and brands they choose to support, holding them accountable not only for greener practices but also for building... see more
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Faith: The original sustainable brand - Aligning purpose, profit, and planet through a faith-based perspective
In this powerful and thought-provoking discussion, Sustainable Brands founder and Chief Catalyst, KoAnn Vikoren Skryzniarz, joins Leonard Robinson, Sustainability Consultant for the Archdiocese of Atlanta and award-winning host of the *Faith &... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
Fibers are the foundation of countless products—and a major lever for materials transformation in the garment industry, household items manufacturing, and more. As the textiles industry faces growing pressure to mitigate waste,... see more
Track: Enabling Behavior Change
Food waste is a preventable sustainability challenge—and the home is where some of the greatest impact can be made. Learn how Electrolux is taking a behavior change-first approach to food waste prevention,... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
As plastic pollution continues to threaten ecosystems and brand reputations alike, a growing wave of companies is reimagining products and packaging without plastic. This session will spotlight the bold innovators going beyond... see more
Moderator
Featured Speakers
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Track: Governance and Metrics for ROI and Impact
As the Corporate Sustainability Reporting Directive (CSRD) reshapes the regulatory landscape for companies operating in the European Union, global brands must contend with overlapping frameworks, evolving standards, and increased scrutiny. In this... see more
Moderator
Featured Speakers
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In the travel and hospitality industries, the opportunity to shape more sustainable habits among travelers is greater than ever. From booking platforms and airlines to hospitality and tourism, every touchpoint influences traveler... see more
Track: Sponsored Session
Trust, Transparency & Climate Impact: What Today’s Shoppers Expect
What happens when brands, retailers, and certifiers collaborate for climate action – and business growth?
According to Harvard Business Review, products with sustainability... see more
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Track: Selling Sustainability
What happens when wineries, distributors, and industry associations join forces to accelerate sustainability? In this dynamic session, discover how J. Lohr Vineyards & Wines has driven consumer engagement and industry momentum through... see more
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Featured Speakers
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Track: Governance and Metrics for ROI and Impact
ESG reports are evolving into dynamic tools that do more than meet compliance standards. Forward-looking brands are experimenting with ways to leverage ESG disclosures in support of marketing, communications, and stakeholder engagement—sometimes... see more
Featured Speakers
Track: Enabling Behavior Change
As consumers increasingly prioritize wellness, simplicity, and purpose, brands have a powerful opportunity to position sustainable living as not just responsible, but irresistible and aspirational. This session will explore how design and... see more
Featured Speakers
Track: Transforming Materials and Supply Chains
A new era is emerging in fashion, where materials innovation meets systems change. Leading brands and startups are rethinking the design and production of shoes and accessories to prioritize regenerative inputs, explore... see more
Moderator
Featured Speakers
Track: Governance and Metrics for ROI and Impact
As sustainability moves from siloed function to strategic imperative, a new kind of leadership is emerging: the purpose integrator. These changemakers sit at the intersection of sustainability and marketing, ensuring that a... see more
Moderator
Featured Speakers
Track: Sponsored Session
Public lands present a powerful yet underleveraged opportunity for brands to demonstrate authentic impact. In this session, the National Forest Foundation, the U.S. Forest Service, and Airstream will highlight how investments in... see more
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Unwind and connect at the SB Connect party! Enjoy an evening of interesting conversation, live music and lively entertainment, hosted by Nestle Purina see more
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! Discussions will be self-organized by attendees. Sign up to lead, join, or learn more at the... see more
Track: Campfire Conversations
SB Campfire Conversations are intimate, informal topical meetup events that provide opportunities for deeper exploration, peer-to-peer connection, and idea-sharing. see more
Bold action in a backlash era
Featured Speakers
Resilient together: A climate grief support gathering
Featured Speakers
Regenerate and relate: a regen ag meetup
Aligning faith with environmental and social justice work
Featured Speakers
Post-growth perspectives
Wednesday 15th October
Greet the sunrise with a rejuvenating yoga flow. Find strength, serenity, and a fresh perspective as the world awakens around you. see more
Join us for a fun-filled morning of networking and exercise! Let's run, connect, and create lasting relationships. see more
SB Member Network Exclusive Event
Packaging is one of the most complex—and overlooked—drivers of sustainability. Every decision, from materials to logistics to consumer experience, carries hidden trade-offs and untapped opportunities.
In this... see more
Welcome to day 3 of SB'25 San Diego
Poetic duet: The future of leadership
Featured Speakers
Sustainable by default: Leveraging macrotrends to close the intention-action gap
Featured Speakers
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The Insider's Guide to Innovation
Featured Speakers
Networking break
Shifting the sustainability narrative: From idealism to performance
We’ve all heard about the intention-behavior gap: people say they want sustainable products—but don’t follow through. For years, the theory was simple: make sustainable options easier to identify. So we rolled out... see more
Featured Speakers
I’m green™ bio-based: Cutting carbon through smarter materials
Explore how I’m green™ bio-based resins are helping shift industries away from fossil-based materials. Backed by life cycle assessment studies, this session examines the measurable carbon reductions achievable through bio-based solutions and... see more
Featured Speakers
The evolving role of the CSO
What skills will future CSOs need to lead the transformation as sustainability evolves from a function to an integral part of business strategy? The role of the Chief Sustainability Officer has never... see more
SB Member Network Exclusive Event
Cap off a full conference week and join your SB Member group for a networking lunch under the beautiful San Diego sun. Reconnect with familiar faces, while... see more
Join P&G, Estée Lauder, Target, IFF, Braskem, Eastman, and more in an open working session of the Scaling Future-Fit Materials Working Group, led by SB and Change Chemistry. see more
Track: Transforming Materials and Supply Chains
PFAS may be the poster child for toxic chemical scrutiny, but it's far from the only chemicals or materials raising red flags. As science, regulation, and public awareness evolve, a growing list... see more
Moderator
Featured Speakers
Track: Transforming Materials and Supply Chains
As food brands race to reduce waste and meet consumer and regulatory demand for sustainable solutions, packaging has emerged as both a critical challenge and an exciting frontier for innovation. This session... see more
Featured Speakers
Track: Governance and Metrics for ROI and Impact
As stakeholder expectations grow and the boundaries between profit and purpose blur, social impact finance is emerging as a powerful force for scaling sustainability solutions. This interactive roundtable will bring together leaders... see more
Track: Transforming Materials and Supply Chains
The shift toward refillable packaging is accelerating as brands seek to reduce waste, build customer loyalty and engagement, and meet ambitious sustainability goals. But scaling refill systems—from in-store refill stations to at-home... see more
Moderator
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Featured Speakers
Track: Transforming Materials and Supply Chains
In today's transparency-focused market, leading brands are discovering how to turn supply chain visibility into a driver of trust, loyalty, and growth. This session will unveil proven strategies rooted in Fair Trade’s... see more
Moderator
Featured Speakers
Track: Transforming Materials and Supply Chains
Today’s supply chains extend far beyond factory walls, encompassing homeworkers, artisans, waste-pickers, and small‑workshop makers in often informal and decentralized settings. This session draws on insights from Nest’s pioneering Ethical Handcraft program... see more
Featured Speakers
Sustainability targets are often left out of big business transformation initiatives entirely. Sustainability priorities typically aren’t shared by other departments. Sustainability KPIs aren’t always respected as indicators of business performance. And now,... see more
Featured Speakers
Track: Transforming Materials and Supply Chains
Across industries and product sectors, sustainable chemistry is rapidly becoming a catalyst for supply chain transformation. By replacing carbon-intensive and hazardous inputs with safer, renewable, and lower-impact alternatives, companies are not only... see more
Moderator
Secondary packaging—the boxes, wraps, and fillers that protect products during shipping—plays a critical role in logistics efficiency, consumer experience, and environmental impact. This interactive discussion will bring together brand leaders, packaging innovators,... see more
Featured Speakers
Track: Catalyzing Innovation and Regenerative Design
From energy-intensive AI model training, to the growing volume of digital advertising assets, and networked and automated workflows, the carbon and resource impacts of digital operations are hidden culprits impacting carbon reduction... see more
Featured Speakers
Track: Selling Sustainability
Trying to make sustainability shine through in the stories your brand tells and the products you're bringing to market. In this session, hear several real-world case studies of how companies have successfully... see more
Moderator
Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! Discussions will be self-organized by attendees. Sign up to lead, join, or learn more at the... see more
Track: Campfire Conversations
SB Campfire Conversations are intimate, informal topical meetup events that provide opportunities for deeper exploration, peer-to-peer connection, and idea-sharing. see more
Let's talk biomaterials!
Health matters: Centering well-being
Thursday 16th October
Moderator
Featured Speakers
Green Giants at 10 years
A decade ago at the Sustainable Brands conference, Freya Williams launched Green Giants, the landmark book that examined companies merging social responsibility with profitability. These pioneers collectively represented more than sixty billion... see more