Rachel Whitacre is a sustainability and marketing professional with a focus on consumer insights, behavior change, and purpose-driven brand communications. As Director of Consumer Insights and Activation at Sustainable Brands, she leads SB’s Socio-Cultural Trends Research, ASAP Ad Testing Tool, Workshops, and Working Groups. Prior to joining Sustainable Brands, Rachel held several roles in Marketing and Advertising, where she worked with clients including Unilever, GlaxoSmithKline, and American Express. Rachel lives in New York City and recently completed her Master’s degree in Sustainability Management from Columbia University.