Frequently Asked Questions
Questions about travel, passes, or what to expect at SB’26? You’ll find the key answers right here. This FAQ section gives you the clarity and details you need to navigate the event with ease.
SB’26 San Diego will take place on June 8-10, 2026 at the Town & Country Resort in San Diego, California (500 Hotel Cir N, San Diego, CA 92108).
More information about the conference agenda, featured speakers, special events, and lodging can be found throughout this website.
The dress code is business casual. Check out the special events page for more about activations that may require special dress, such as yoga, the beach cleanup, and more.
Registration is located in the Town & Country Foyer, in the conference venue at the Town & Country Resort
Hours of operation:
- Sunday, June 7: 4:00pm – 5:00pm
- Monday, June 8: 8:00am – 6:00pm
- Tuesday, June 9: 7:30am – 6:00pm
- Wednesday, June 10: 7:30am – 2:00pm
Due to safety and security regulations, we require each person to pick up their own badge credentials with their own government issued ID.
Yes. Access to any conference activity requires you to wear your badge for identification purposes. If you forget your badge in your room, we kindly ask you to retrieve it prior to participating in the conference and its sessions and events.
All conference and plenary sessions will take place in and around the conference center at the Town & Country Resort.
A detailed map of the venue can be found here.
Plenary sessions will have both video and audio recordings, and Workshops, and Breakout sessions will be audio recorded with slides (except any defined as Chatham House Rules) and posted to the SB Library for event attendees usually within a month’s time post-event.
For SB members, the member lounge (Sunset 1-2) is a great place to get some work done. If you are not an SB member, we do not have a designated workspace, but you are welcome to use lunch tables that are unoccupied or use any of the outdoor tables.
It’s not too late to become an SB member and access exclusive conference benefits, in addition to special membership offers. Get in touch with us through the Membership Form to learn more.
SB’26 San Diego brings together a cross-functional community of sustainability leaders, marketers, innovators, brand strategists, product teams, R&D professionals, NGOs, and business decision-makers working to advance sustainable business and brand transformation.
Attendees include leaders from companies such as Amazon, Costco, Walmart, Target, Sephora, PetSmart, PepsiCo, P&G, Microsoft, Disney, Colgate-Palmolive, Keurig Dr Pepper, Kohler, Henkel, HP Inc., General Mills, e.l.f. Cosmetics, Applegate, ADM, BIC, Straus Family Creamery, and AT&T, among others.
You’ll also connect with leaders from Braskem, Eastman, TricorBraun, Avient, IDEO, KPMG, Kantar, Capgemini, FleishmanHillard, FINN Partners, ERM, WWF, National Forest Foundation, and more.
Whether you work in sustainability, ESG, marketing, communications, innovation, packaging, supply chain, or corporate strategy, SB’26 San Diego is designed to connect the people shaping what’s next for sustainable business.
Coffee is served daily (Monday, Tuesday and Wednesday, during the mid-morning and mid-afternoon breaks). Additionally, coffee and food for purchase is available at the Market outlet, located on the circle at the front of the hotel property.
With an all access pass, you will have access to breakfast and lunch meals and snacks at coffee breaks and receptions during established times at SB’26 San Diego. Dinners are not provided, but we encourage you to sign up for the Birds of a Feather Dinner at the SB booth to network with other attendees.
Other dining options outside of the Town & Country Resort are available nearby, including walkable options at the Fashion Valley Mall behind the Town & Country Resort property.
Our official SB’26 San Diego room block is at the Town & Country Resort. Booking details and travel information can be found on the event website’s Travel & Accommodations page. You can also book directly using this link.
Speaker nominations closed February 20th, 2026. View the speaker lineup for SB’26 San Diego on the event’s Speaker Page.
Yes! Please reach out to us at [email protected] for details.
Use subject line: NGO Discount Inquiry SB’26 San Diego
Yes! Please reach out to us at [email protected] for details on discounted pricing for groups of 3 or more.
Use subject line: Group Discount Inquiry SB’26 San Diego
The conference app is traditionally available 2-3 weeks before the event to provide time for you to identify who you want to connect with. We will message you via email when the app is available at the email used during registration.
In the meantime, we created a Live Program Tool for you to track agenda updates and speakers in real time.
The purchase of a pass for Sustainable Brands is a final purchase and non-refundable. If you change your plans for any reason, you must notify us in writing at [email protected] by May 8, 2026 for a credit to a future Sustainable Brands conference in the calendar year following, less a $150 processing fee. Cancellations received after this date are not eligible for a credit.
If you have an unpredictable event and it is not possible for you to attend the event, you may transfer the pass to another person. If you do wish to transfer your pass to another person, please note that you are responsible for informing the SB staff in writing. You may transfer your registration to another person for a fee of $75 by providing written authorization to the Sustainable Brands Team at [email protected].
For cancellations after May 8, 2026 we provide a one-time credit for 50% of the full amount paid, to be applied toward registration for any Sustainable Brands conferences taking place in the calendar year following the event cancellation. The credit expires thereafter and cannot be transferred further.
Please see our commitment to a respectful community. We’re dedicated to creating a welcoming and respectful experience for everyone. Review our SB Event Code of Conduct for full details.
All speakers receive access to the Speaker Resource Portal, which includes key event information and helpful resources to support your participation.
If you have additional questions or need support, please contact Lily Rybarczyk at [email protected] or Michayla Herr at [email protected].
Sustainability FAQ's
To ensure our SB events embody the same values we champion, we actively integrate sustainability into every aspect of our operations. We actively reduce waste, carefully plan our menus, and collaborate with innovative organizations that share our goals. Discover our sustainability programs and partnerships to learn more about our commitment in action.
Contact Ineke with any sustainability partnership opportunities or ideas.
We make every effort for our meals to be plant-forward, tasty, inclusive and waste free. We actively partner with food service teams at the Town and Country Resort and with Planet FWD to develop low-carbon menus that respect diverse dietary preferences and nourish everyone.
We strive to balance our sustainability goals with our attendee and community needs. We collaborate closely with Copia to ensure edible food surplus donations and the Town & Country Resort, a city of San Diego approved waste facility.
We are committed to creating a truly sustainable event. Our initiatives include compostable badge stock and recyclable lanyards through our partnership with Debrand.
Sustainable Brands collaborates with Bonneville Environmental Foundation (BEF) to offset event water usage through WRCs as well as offsetting staff travel emissions.
SB will also develop offsetting for travel on a per head basis for each attendee to the event. Furthermore, We use 100% recyclable materials for all signage at our Flagship event.
Please note: We do not sell or share our attendee lists or work with a third party for hotel bookings. Any claims from third parties offering access to attendee information or hotel assistance are fraudulent. If you encounter such offers, please disregard them.