Sustainability
At SB'23
We’re committed to reducing the environmental impact of Sustainable Brands conferences by enlisting our community in the sustainable production of our events and improving our host communities’ sustainability initiatives and performance.
Driving the adoption of the SB Nine Sustainable Behaviors™ is at the center of how brands can align internally and with their consumers to drive good growth and close the sustainability intention-action gap.
The SB Nine Sustainable Behaviors™
Address Climate Crisis
EAT MORE PLANTS
SB'23 COMMITMENT
BE ENERGY SMART
SB'23 COMMITMENT
THINK DURABLE
SB'23 COMMITMENT
Preserve Resources For Life
REDUCE WATER + FOOD WASTE
GO CIRCULAR
SB'23 COMMITMENT
CHOOSE NATURE-FRIENDLY
SB'23 COMMITMENT
Foster Resilient Societies
SUPPORT WOMEN & GIRLS
SB'23 COMMITMENT
EXPAND EQUITY & OPPORTUNITY
SB'23 COMMITMENT
SHOW UP
SB'23 COMMITMENT
Know Before You Go
Here’s how you can help before coming on-site to SB’23 San Diego.



SB'23 Sustainability Partners
Premier Sustainability Partner
Honeycomb Strategies (HCS) is SB’s sustainability consultant working to develop and implement a sustainability program with focused efforts in the areas of waste management, energy and water conservation, sustainable procurement, and community engagement. HCS and SB have worked together for the past eight years allowing HCS to track and assess SB’s conference sustainability practices and assist SB in identifying goals and opportunities.
Water Restoration Partner
Carbon Offset Partner
Carbon emissions from the event, including attendee travel and venue operations at Town & Country Resort, will be offset by South Pole Group.
Waste Mitigation Partner
SB is partnering with Terracycle to collect otherwise non-recyclable or compostable waste and keep it out of landfills.
ASL Plenary Partner
Local Impact Partner
Sharia’s Closet provides supportive services in a judgment-free manner to empower clients to become survivors and move forward with their lives. They work together to assemble a wardrobe for each individual client, fitted for body type and personal style preference. SB is partnering with Sharia’s Closet to run a clothing drive at SB’23. Participate by bringing a new or gently used item to donate!
Plastic Action Partner
SB is partnering with rePurpose Global’s Project Sada Shakti located in Bengaluru, India. Home to over 1,000 lakes, Bengaluru was once called the “city of lakes;” Bengaluru, is also famously known as India’s Garden City. Today, this is undermined by the unchecked expansion and pollution within city limits. Plastic waste accounts for as much as 80% of the total waste in some of Bengaluru’s lakes.
Project Sada Shakti deploys a holistic waste management approach from regularized collection to ethical disposal of collected waste. This addresses irregular low-value plastic collection and under-developed plastic waste management infrastructure. The project establishes public-private partnerships with Town Municipal Corporations (TMC) and engages the services of existing collection staff in each TMC. The collected waste is channelized into the Material Recovery Facility (MRF) through dry waste collection centers (DWCC) established in each urban local body and ethical disposal of collected waste.
Sustainable Action Partner
Sustainable Brands has partnered with AWorld to launch the SB Change-Maker Challenge. All attendees are encouraged to join the SB Courageous Optimists team and take action on bringing about positive change through SB’s Nine Sustainable Behaviors that address social and environmental issues. By participating and logging these actions throughout the year, we will collectively earn points. When we reach our goal of 10,000 sustainable actions, AWorld will work with one of their partners to restore an area of coral reef. Join the SB community and help align business and society on the path to a better future.
Food & Beverage Ordering and Operations
SB is working with the Town & Country to plan a plant-forward menu while simultaneously reviewing attendance and consumption data from past events when determining order quantities to reduce food waste. SB uses the EPA’s Food Recovery Hierarchy as a guide for our food and beverage operations.
At Sustainable Brands, we are committed to modeling the same sustainable practices we recommend for our community.
To view a report of the sustainability commitments and actions from the SB’22 San Diego conference, click here.
If you have any feedback or innovative ideas to make SB’23 San Diego more sustainable, please reach out to [email protected].