Thank you for attending! Recordings will be available in two weeks!


At SB'23

We’re committed to reducing the environmental impact of Sustainable Brands conferences by enlisting our community in the sustainable production of our events and improving our host communities’ sustainability initiatives and performance.

Driving the adoption of the SB Nine Sustainable Behaviors™ is at the center of how brands can align internally and with their consumers to drive good growth and close the sustainability intention-action gap.

The SB Nine Sustainable Behaviors™

Address Climate Crisis


Moderate meat consumption and eat mostly plant-based foods.


We will be prioritizing plant-based, organic, and locally-sourced menu items.
Learn more


Conserve energy and use renewable energy sources where possible.


SB'23 will be 100% carbon neutral for event operations and attendee travel.
Partnership with South Pole


Purchase durable, reusable products and use fewer disposable ones.


All decisions will be made with consideration for reducing and eliminating single-use plastic, including on-site suppliers and vendors.

Preserve Resources For Life


Use only what you need and find ways to reduce water and food waste.


SB'23 will be 100% water neutral.
Partnership with BEF


Choose products made with recycled content and recycle, rent, share and buy used over new products.


We prioritize recycled, reused, recyclable, and reusable materials for all on-site signage, exhibits, and attendee materials.
Partnership with TerraCycle


Buy products with clean ingredients and products that protect habitats and biodiversity.


Our logistics and procurement for SB'23 prioritize organic ingredients and fair trade products.
partnership with honeycomb

Foster Resilient Societies


Support causes and products that support women and girls, that includes purchasing from women-owned businesses.


SB is prioritizing partner projects focused on supporting women & girls and working towards a gender-equal society. This year, SB will host a clothing drive with Sharia’s Closet for the second year!
Partnership with Sharia's Closet


Support brands offering inclusive and equitable products, policies and practices.


We work to create an inclusive space for all attendees by offering prayer rooms, new mother rooms, and ASL interpreters. We also offer packages/pricing to promote inclusivity.
Partnership with EasterSeals


Actively participate in organizations, buy from companies that support sustainable living, and vote.


SB partners with local organizations as well as those around the globe to make a difference. This year, SB is partnering with rePurpose Global’s Project Sada Shakti.
Partnership with rePurpose

Know Before You Go

Here’s how you can help before coming on-site to SB’23 San Diego.

SB'23 Sustainability Partners

Premier Sustainability Partner

Honeycomb Strategies (HCS) is SB’s sustainability consultant working to develop and implement a sustainability program with focused efforts in the areas of waste management, energy and water conservation, sustainable procurement, and community engagement. HCS and SB have worked together for the past eight years allowing HCS to track and assess SB’s conference sustainability practices and assist SB in identifying goals and opportunities.

Water Restoration Partner
Water use balanced with Bonneville Environmental Foundation’s (BEF) Water Restoration Certificates® (WRCs). These certificates will balance the estimated water impacts from the Town & Country Resort for four days. WRCs are sourced from the Colorado River Indian Tribes Project.
Carbon Offset Partner

Carbon emissions from the event, including attendee travel and venue operations at Town & Country Resort, will be offset by South Pole Group.

Waste Mitigation Partner

SB is partnering with Terracycle to collect otherwise non-recyclable or compostable waste and keep it out of landfills.

ASL Plenary Partner
SB is partnering with Easterseals Disability Services to provide American Sign Language interpreters at all SB Plenary sessions.
Local Impact Partner

Sharia’s Closet provides supportive services in a judgment-free manner to empower clients to become survivors and move forward with their lives. They work together to assemble a wardrobe for each individual client, fitted for body type and personal style preference. SB is partnering with Sharia’s Closet to run a clothing drive at SB’23. Participate by bringing a new or gently used item to donate!

Plastic Action Partner

SB is partnering with rePurpose Global’s Project Sada Shakti located in Bengaluru, India. Home to over 1,000 lakes, Bengaluru was once called the “city of lakes;” Bengaluru, is also famously known as India’s Garden City. Today, this is undermined by the unchecked expansion and pollution within city limits. Plastic waste accounts for as much as 80% of the total waste in some of Bengaluru’s lakes.

Project Sada Shakti deploys a holistic waste management approach from regularized collection to ethical disposal of collected waste. This addresses irregular low-value plastic collection and under-developed plastic waste management infrastructure. The project establishes public-private partnerships with Town Municipal Corporations (TMC) and engages the services of existing collection staff in each TMC. The collected waste is channelized into the Material Recovery Facility (MRF) through dry waste collection centers (DWCC) established in each urban local body and ethical disposal of collected waste.

Sustainable Action Partner

Sustainable Brands has partnered with AWorld to launch the SB Change-Maker Challenge. All attendees are encouraged to join the SB Courageous Optimists team and take action on bringing about positive change through SB’s Nine Sustainable Behaviors that address social and environmental issues. By participating and logging these actions throughout the year, we will collectively earn points. When we reach our goal of 10,000 sustainable actions, AWorld will work with one of their partners to restore an area of coral reef. Join the SB community and help align business and society on the path to a better future.

Food & Beverage Ordering and Operations

SB is working with the Town & Country to plan a plant-forward menu while simultaneously reviewing attendance and consumption data from past events when determining order quantities to reduce food waste. SB uses the EPA’s Food Recovery Hierarchy as a guide for our food and beverage operations.

Food Recovery Partner

Leftover food that can be donated will be through SB’s partnership with Careit.

At Sustainable Brands, we are committed to modeling the same sustainable practices we recommend for our community.

To view a report of the sustainability commitments and actions from the SB’22 San Diego conference, click here.

If you have any feedback or innovative ideas to make SB’23 San Diego more sustainable, please reach out to [email protected].



Want more news from SB’23 San Diego? Sign-up for the latest articles, speaker announcements, program developments, and more.