SB’25 San Diego is where sustainability, brand, and innovation leaders gain the insights, strategies, and connections needed to build future-fit brands that drive business value and good growth. This flagship event helps teams integrate sustainability into core business strategy, unlocking new opportunities through regenerative business models, circular systems, and next-generation governance.
For over 18 years, Sustainable Brands has convened a global community of business leaders committed to driving market transformation. At SB’25 San Diego, attendees will gain access to cutting-edge innovations, engage in collaborative problem-solving, and learn from real-world case studies that showcase the ROI of sustainability. By bringing together all parts of the business—sustainability, brand, marketing, and innovation—SB helps companies commercialize sustainability, turning responsible business practices into market opportunities that deliver both impact and financial value. Join us to explore the frameworks, insights, and collaborations that will help your brand lead in today’s evolving marketplace—delivering meaningful value for business, society, and the planet.
Adapt and Accelerate
Adapt and Accelerate serves as a guiding principle for purposeful progress, inspiring leading brands to transform today’s headwinds into momentum and take intentional steps forward that expand the boundaries of what is possible – even in the face of obstacles. Responding to shifting landscapes requires clarity of vision, strategic alignment, and unwavering commitment – not just to keep up, but to speed up our collective progress.
By leaning into collaboration and innovation, brands can remain forward-moving, turning challenges into opportunities for transformation, value creation, and good growth – economic progress that benefits brands, people, and the planet. This is a call for businesses to act decisively and lead the acceleration toward a flourishing and resilient future.
Adapt and Accelerate
Adapt and Accelerate serves as a guiding principle for purposeful progress, inspiring leading brands to transform today’s headwinds into momentum and take intentional steps forward that expand the boundaries of what is possible – even in the face of obstacles. Responding to shifting landscapes requires clarity of vision, strategic alignment, and unwavering commitment – not just to keep up, but to speed up our collective progress.
By leaning into collaboration and innovation, brands can remain forward-moving, turning challenges into opportunities for transformation, value creation, and good growth – economic progress that benefits brands, people, and the planet. This is a call for businesses to act decisively and lead the acceleration toward a flourishing and resilient future.
What to Expect
From next-gen materials and packaging innovation to driving lasting behavior change and discovering business strategies that drive “good growth”—economic progress that benefits brands, people, and the planet. Join us as the SB community reunites to share innovative solutions and levers for driving sustainable growth.
Keynotes
Come and sit at the front line of change. Hear from visionaries who are culturally-attuned, purpose-driven, action-oriented and focused on delivering good growth for brands, consumers, the planet, and society as a whole.
Breakouts
Engage your creative thinking as carefully curated panels of subject-matter experts share new approaches to creating positive impact. You’ll understand the challenges brands face when working toward a sustainable economy.
Workshops
Tailor your experience to the needs of your business through deep-dive workshops. Designed to equip you with the tools you need to succeed, workshops address key topics, common pain points, and actionable solutions.
Special Events
Take part in SB’s popular small group networking options, including “Birds of a Feather” dinner discussions and “Campfire Conversations” to deeply engage on provocative and timely topics. Or, relax with meditation, a morning run or yoga. Introvert or extrovert, SB provides opportunities for restoration and invigoration breaks between sessions.
Tracks
Selling Sustainability
Enabling Behavior Change
Transforming Materials and Supply Chains
Catalyzing Innovation and Regenerative Design
Governance, Metrics and ROI & Impact
*Good Growth: growth that a company or an economy could achieve without doing harm to either society or the environment, while also acting to create and support conditions essential to a just, healthy, resilient and flourishing future for all stakeholders. Good growth is commonly also referred to as “sustainable growth” or “responsible growth.”
Summits
Join brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement as we envision a healthy and resilient future.Â
Learn strategies to address climate impacts and decreasing land productivity, and discover solutions that are driving positive change and business value in the agricultural sector.
In an era defined by unprecedented global challenges, businesses must develop the agility and foresight to thrive in the face of adversity.Â
Join visionary leaders, innovators, and change-makers to explore strategies for building organizations that can evolve in the face of environmental, social, and economic disruptions.Â
Explore actionable frameworks for climate adaptation, supply chain resilience, workforce safety, and the integration of regenerative practices.Â
Gain insights from case studies, cutting-edge research, and collaborative discussions that highlight how to future-proof business operations while driving sustainable growth.
Why Attend
Attend SB’25 San Diego to be inspired and equipped to harness the latest innovations across technology, materials science, supply chain management, business models, marketing, and more to drive new business and brand value as well as net positive environmental and to ensure your brand is future-fit to win in the global marketplace.
Why SB'25 San Diego is a must-attend event
Actionable Takeaways
Gain tangible tools and frameworks to drive good growth in your organization.
Insightful Sessions
Gain strategies to embed sustainability into your company’s DNA and prepare for tomorrow’s challenges.
Collaborative Networking
SB'25 San Diego is one of the safest environments for business leaders and executives to have thought-provoking, hard, and action-oriented conversations to navigate their professional and industry challenges and complexities.
Forward-Looking Discussions
SB'25 San Diego is a forward-looking connection hub, and the premier place for leaders wanting to participate in conversations and activities anticipating tomorrow’s sustainability landscape in terms of regulatory changes, regulation implementation, global sustainability landscape, international exposure, demographic shifts, and technology advancements.
SB’25 San Diego is more than a conference - it’s a movement to reshape the future of business. With a trusted, inclusive environment, this is where leaders come together to solve challenges, share bold ideas, and create meaningful change.
Testimonials
Here's why attendees come back year after year.
2025 Early Confirmed Speakers
Helen Sahi
Group Sustainability Officer
BIC
J. Renay Loper
Clinical Professor, Organizational Leadership MBA in Sustainability and Host,
The Impact Report Podcast
JoAnn Garbin
Founding Partner, Regenerous Labs and Author, The Insider’s Guide to Innovation
Microsoft
Larry Confino
Producer and Director
Media Sector, Inc.
Guillaume de Vesvrotte
Co-Founder
We Don’t Need Roads
Suzanne Shelton
Senior Partner
ERM
Leonard Robinson
Sustainability Strategist
Archdiocese of Atlanta and Host, Faith & Sustainability Podcast
Gwen Migita
Managing Principal
Point B
Rebecca van Bergen
Founder & Executive Director
Nest
Emilie Mazzacurati
Co-Founder & Managing Partner
Tailwind
Danielle Azoulay
Founder
The CSO Shop
Allison Kent-Gunn
Sales Director, Beauty Packaging
Berlin|Jansy
Freya Williams
Chief Strategy Officer, North America
Revolt
Kimberly Shenk
CEO
Novi Connect
Nida Bockert
Senior Director, Environmental Sustainability
Nestlé Purina North America
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Who Attends
We uniquely unite sustainability professionals, brand strategy, marketing, and communications experts, along with design, innovation, R&D teams, and their supporting ecosystem partners, to drive the systemic change needed for lasting impact and growth.
Functions
- Sustainability & Social Impact Leaders
- CMOs, Brand and Marketing Leaders
- Corporate and Sustainability Communications Professionals
- Design, Innovation, and R&D Professionals
- Solutions Providers
- NGOs, Academia, Government Agencies, and Stakeholders Who Support or Lead Systems Change in Partnership with Brands
Roles
- C-Suite
- Senior Vice President
- Vice President
- Director
- Manager
- Individual Contributor
Need help convincing your boss?
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2025 Sponsors & Partners
