Program highlights
Adapt and Accelerate
This year’s program will focus on Adapt and Accelerate and will serve as a guiding principle for purposeful progress, inspiring leading brands to transform today’s headwinds into momentum and take intentional steps forward that expand the boundaries of what is possible – even in the face of obstacles. Responding to shifting landscapes requires clarity of vision, strategic alignment, and unwavering commitment – not just to keep up, but to speed up our collective progress.
We will dive into a number of promising directions through a variety of session formats.
Discover innovation that inspires action on the Plenary Stage
The SB’25 plenary stage is where bold ideas meet real-world impact. Hear from brand leaders, disruptors, and purpose-driven visionaries as they share breakthrough innovations, culture-shifting insights, and creative approaches to catalyze transformative change. Get inspired and equipped to redefine what’s possible for businesses, consumers, society, and the planet.
Plenary Speakers Include:
Ellen Jackowski
Chief Sustainability Officer
Mastercard
Andrew Winston
Adviser and Driver of Change, Winston Eco-Strategies and Author
Net Positive
Ben Jacobs
Co-Founder & President
Tocabe: An American Indian Eatery & Tocabe Indigenous Marketplace
Nida Bockert
Sr. Director, Environmental Sustainability
Nestlé Purina PetCare
Leonard Robinson
Sustainability Strategist
Archdiocese of Atlanta
Take Aways from Breakout Sessions
Turn theory into practice with breakout sessions led by subject-matter experts who help you to understand regeneration on a deep level and walk away prepared to drive regenerative innovation at your organization.
Selling Sustainability
Discover how to connect with customers in meaningful ways to drive preference for sustainable products and services that benefit business, people, and the planet.
- Centering the human side of sustainability as a brand differentiator.
- Turning Gen Z’s anxiety into brand preference and loyalty.
- Why communicating about sustainability is more important than ever.
Enabling Behavior Change
Empowering individuals is key to scaling sustainable outcomes. Understand the psychology of sustainability, dissect key drivers and barriers to behavior change, and analyze the importance of convenience and access as factors in the adoption of sustainable behavior and choices.
- The conscious consumer: Advancing sustainable homes and lifestyles.
- Refill, reduce, repeat: Innovations in refillable beauty & wellness packaging.
Transforming Materials & Supply Chains
Explore the future of sustainable sourcing, production, and traceability solutions. Dive into best practices for building resilient, transparent, and ethical supply chains while addressing critical lifecycle impacts of materials and packaging.
- Chemicals of concern: What will be the next PFAS?
- Managing carbon and resource impacts from AI, marketing, and digital operations.
- Supply chain partnerships to commercialize sustainable alternatives.
Catalyzing Innovation & Regenerative Design
Redefine what’s possible through cutting-edge approaches to sustainable and regenerative practices. Through practical examples of product innovation and business model transformation, this track explores breakthroughs that align profit with purpose and positive impact.
- Let’s wrap: Breakthroughs in food-contact packaging materials innovation.
- New design frontiers for sustainable and circular shoes and accessories.
- Sustainable protein diversification: Meeting the demand for cultivated, fermentation-derived, and plant-based protein innovations.
Governance & Metrics for ROI & Impact
Explore how to integrate proven environmental, social, and governance best practices into core business strategies to drive “good growth”* – economic progress that benefits brands, people, and the planet.
- Face it: Our sustainability metrics don’t play well with other departments. Let’s fix it!
- CSRD and Omnibus: A case study in readiness, compliance, and reporting.
- Unlocking strategic and financial value with cross-functional leadership integration.
Take a deep-dive and hear about the latest research in Workshops
Be sure to get an All-Access pass! Tailor your experience to the needs of your business through these two-hour deep-dive insight series and workshops.
- Packaging improvements: Navigating performance, sustainability, compliance, and EPR
- Relevance, resonance and reach: How to get consumers to lead your sustainability movement
- The ROI of Sustainability Masterclass
- Research insights series: Consumer preferences and behaviors
- Reinforcing the business case for diversity, equity, inclusion, and belonging
- From molecules to metrics: Applying molecular accounting for sustainable impact
New This Year - Included in the All-Access Pass
Don’t miss the SB’25 San Diego Regen Ag Summit – where brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement come together to envision a sustainable and resilient future.
Through engaging panels, case studies, insights into powerful partnerships and collaborations, and networking opportunities, you’ll learn strategies to combat the impacts of climate and decreasing land productivity. Additionally, you will discover solutions that are driving positive change and business value in the agricultural sector.
The SB’25 San Diego Resilience and Adaptation Summit will assemble business leaders looking to prepare their organizations for adaptation and resilience amid ongoing climate volatility, insurance industry instability and bluelining, threats to markets around the world, supply chain disruptions, and social unease.
This summit will feature data-informed strategic discussions to provide insights to the business community and their stakeholders. The program will surface proactive measures organizations can take now to navigate uncertainty, mitigate risk, ensure continuity, and focus on evolving sustainably in a chaotic world.
The SB'25 San Diego Experience
In times of global complexity, meaningful connection is more important than ever. At SB’25 San Diego, we believe that the most impactful ideas don’t just surface in conference sessions – they spark from conversations around the dinner table, at sunrise in the fresh air, or gathered by the glow of a campfire.
Throughout the week, you’ll have ample opportunities to connect with fellow brand, sustainability, and innovation leaders in both relaxed and intentional settings. Whether you’re looking to deepen partnerships, find new collaborators, or simply recharge with purpose-driven peers, our special events make space for the kind of networking that fuels lasting impact and deep connection with peers.
From dawn to dusk, here’s how you’ll connect:
- Sunrise Yoga - Start your day grounded and energized
- Opening Night Reception - Toast to the future with fellow attendees
- Women’s Leadership Lunch - Celebrating and empowering women in the movement
- Rainbow Mixer - Building LGBTQ+ visibility and community within sustainability
- Birds of a Feather Dinners - Curated small-group dinners by interest or industry
- Sunrise Meditation Session - Reflect and reset before the day begins
- Campfire Conversations - Intimate, off-stage dialogue on what really matters
This year’s Campfire Conversations will explore topics like:
- Let’s talk biomaterials
- Aligning faith with environmental and social justice work
- Holding space: A climate grief support gathering
- Bold action in a backlash era
- Post-growth perspectives
More to be announced soon!
