Trevor Shah
Trevor is a Masters-qualified sustainability and marketing professional with more than 13 years of international experience. Since joining L’Oréal in 2017, Trevor has worked on the brand purpose programs for more than 20 brands, including L'Oréal Paris' program, Stand Up Against Street Harassment, which has trained 3 million bystanders to date on how to safely intervene to end street harassment, and Maybelline’s Brave Together program, which has provided millions with free access to 1-1 mental health support. Trevor is currently the Head of Sustainability of L'Oréal Professionnel, the founding brand of the L'Oréal Group, leading the brand’s sustainability strategy and roadmap. In this role, he has rolled out environmental labeling, and launched breakthrough sustainable innovations, including the first high-performance natural hair color product, and Water Saver, a shower-head that uses water fragmentation technology to reduce water use by 69% in salons. Outside of his work with L’Oréal, Trevor teaches a sustainability course at Sciences Po University in Paris and works with a local non-profit called Respire to implement programs to improve air quality in Paris.
Sessions
Track: Transforming Materials and Supply Chains
The shift toward refillable packaging is accelerating as brands seek to reduce waste, build customer loyalty and engagement, and meet ambitious sustainability goals. But scaling refill systems—from in-store refill stations to at-home... see more