The shift toward refillable packaging is accelerating as brands seek to reduce waste, build customer loyalty and engagement, and meet ambitious sustainability goals. But scaling refill systems—from in-store refill stations to at-home formats—requires more than good intentions. This session will explore innovations across product design, infrastructure, consumer experience, and effective communications to drive behavior change. Hear from trailblazing brands, packaging experts, and innovation leaders who are reinventing how products are delivered and used. We’ll explore what’s working, what’s not, and what it takes to overcome the practical, behavioral, and operational hurdles of refillable models at scale.

Learning Outcomes:

1. Explore emerging refillable packaging formats across beauty, wellness, and personal care categories, and learn how they reduce single-use packaging footprints.
2. Understand the critical role of infrastructure, supply chain, retailer collaborations, and design in making refill systems viable, scalable, and cost-effective.
3. Gain insights into consumer behavior and engagement strategies that encourage participation in refill and reuse programs while maintaining brand experience and convenience.