Allison Kent-Gunn Garibay is the founder of 3E Beauty Consulting, where she guides beauty brands through end-to-end packaging development with a focus on sustainability, storytelling and execution. Her work spans global supplier sourcing, material and format selection, cost and tariff strategy, and go-to-market readiness, all grounded in real consumer feedback. With a combined audience of nearly 100,000 across Instagram, YouTube, TikTok, and LinkedIn, Allison also educates consumers and professionals alike by translating complex packaging and sustainability topics into clear, engaging, and actionable insights. Her platform allows her to serve as both a consultant and an educator, ensuring brand decisions are informed not only by technical and sustainability considerations but also by real consumer sentiment.