As pressure mounts for brands to lead on sustainability, many are choosing silence over storytelling—fearing backlash, scrutiny, or missteps. But staying quiet has its own costs. Grounded in ongoing research, this instructive workshop explores why companies must move beyond “greenhushing,” and how to build trust through credible, transparent sustainability communications—internally and across the value chain. Participants will dive into insights from extensive studies on consumer trust, brand authenticity, and transparency. Through interactive discussion, real-world examples, and peer exchange, attendees will learn practical approaches to shape their sustainability narratives, align stakeholders, and amplify impact with confidence. This workshop will equip and inspire you to speak up—clearly and credibly—about what your organization is doing to create a more sustainable future.

Learning Outcomes:

1. Gain insight into the risks of silence and explore how greenhushing can undermine credibility, erode consumer trust, and stall progress and value creation across the business.
2. Learn how to communicate sustainability commitments and impacts with honesty, humility, and relevance—anchored in stakeholder expectations.
3. Gain strategies for value chain alignment to ensure consistent, compelling storytelling at every touchpoint.