A changing climate is reshaping consumer demand, global supply chains. Join this campfire conversation to discuss how a changing environment is driving product innovation, opening new markets for products, and challenging brands to stay relevant. We will discuss adaptive design, resilient sourcing, and the role of communication to engage stakeholders to drive change. All ideas welcome!

As many have said, the climate crisis has a communications issue. While doubt and denial were a major issue for decades, data now shows the majority of the population believes that climate change is real, caused by humans, and is impacting their daily lives and. And yet, we face a major intention-to-action gap, which can be significantly influenced by social norms. There is a need and opportunity for advertising to play a more active role, as we are seeing with increasing action from the entertainment industry. Join this campfire conversation to brainstorm ways that advertising can play its needed role.

For generations, communities of color have practiced sustainability through land stewardship, collective care, and resource sharing—yet those traditions were often overlooked or appropriated until they became marketable. This conversation will explore how we can reframe sustainability to honor its diverse roots, recognize cultural wisdom, and co-create a future grounded in equity and belonging. Participants are encouraged to reflect on questions such as: When you hear the word sustainability, whose images or voices come to mind—and whose are missing? How might colonization, capitalism, and commodification have shaped our understanding of what counts as “sustainable”? What would it look like for sustainability spaces to fully reflect the diversity of those who have always practiced it?

Join 3BL's Mary Mazzoni for an open, energizing networking session focused on supporting peers in transition. Connect with fellow sustainability professionals to share ideas, encouragement, and inspiration for what’s next.