The SB’25 Program is live ➧ Dive Into What’s Ahead – View Details

Alisa Leonard

Alisa Leonard

Brand Chief and Advisor
Twelve

Alisa Leonard is a brand leader, designer, storyteller, and Chief Brand Officer at Twelve, whose most recent work was nominated for a Webby. She’s also the founder of Origin House, a category design, branding, and storytelling studio working with evolutionary companies reinventing the world from the atom up. Origin House translates complex science and technology into ideas with cultural resonance. The award-winning team has partnered with founders from MIT, Stanford, CalTech, Harvard’s Wyss Institute, and beyond. Alisa previously led global marketing at The Atlantic, driving brand partnerships and creative innovation. Over the past decade and a half, she has worked with startups and Fortune 500s alike—from Coca-Cola and Microsoft to Twitter—as a brand innovation and business transformation strategist, designer, and storyteller. Called a “visionary change agent with unmatched strategic vision and creativity” by Coca-Cola’s former VP of Innovation, her work lives at the intersection of climate and culture, creativity and consciousness. A sought-after speaker, Alisa has shared her perspective at Adweek, CES, the Folio Show, and at events for the ANA, Hearst, Coca-Cola, and The Atlantic, to name a few.


Sessions
WORKSHOP
Track: Selling Sustainability

In this data-rich session, expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data from The SB Socio-Cultural Trends Research™,... see more

Monday 13th October
10:00 AM - 12:00 PM
BREAKOUT
Track: Transforming Materials and Supply Chains

A new era is emerging in fashion, where materials innovation meets systems change. Leading brands and startups are rethinking the design and production of shoes and accessories to prioritize regenerative inputs, explore... see more

Tuesday 14th October
3:30 PM - 4:30 PM

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