In this data-rich session--the first in a 2-part exploration--expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data that demonstrates that now is the best time for brands to tell their sustainability stories.

Attendees will hear the latest in consumer intelligence, plus get an opportunity for follow-up conversations with globally-recognized researchers and business peers during interwoven discussions and Q&A.

Learning outcomes:

1. Understand the forces behind the ‘say-do’ gap, the 'belief-truth' disparity and the 'promise-action' divide.
2. Hear new insights from recent studies tracking consumers’ lives over time for a nuanced understanding of their lifestyles and real-world behaviors.
3. Gain a deeper understanding of consumer motivations, behaviors, and thinking--and how to engage them.