Freya Williams
Freya Williams is Chief Strategy Officer, North America at Revolt, the global purpose, reputation and creative consultancy. She's a sustainability, brand purpose, corporate responsibility and marketing leader with 20+ years experience harnessing the power of business and brands to transform the world for the better. Freya is the author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses. She's helped clients including Google, The United Nations, Target, PVH Corporation, Colgate Palmolive and Meta brand their sustainability and impact initiatives and embed sustainability and impact into their brands. Prior to Revolt, Freya was CEO, N America Futerra and led sustainability practices at Edelman and Ogilvy. She is advisor to several "Green Unicorn" start-ups includes C16 Biosciences and Girls Club Collective.
Sessions
Track: Governance and Metrics for ROI and Impact
As sustainability moves from siloed function to strategic imperative, a new kind of leadership is emerging: the purpose integrator. These changemakers sit at the intersection of sustainability and marketing, ensuring that a... see more
Track: Selling Sustainability
In this data-rich session--the first in a 2-part exploration--expert researchers will share new insights into customer preferences, behaviors, and reactions to sustainability-centric value propositions. Gain a wealth of valuable data that demonstrates... see more
Track: Campfire Conversations
Track: Selling Sustainability
As pressure mounts for brands to lead on sustainability, many are choosing silence over storytelling—fearing backlash, scrutiny, or missteps. But staying quiet has its own costs. Grounded in ongoing research, this instructive... see more
To realize its bold dreams of zero impact on the environment and zero traffic fatalities by 2050, Honda North America is reimagining how it activates its greatest engine for change: its people.... see more
A decade ago at the Sustainable Brands conference, Freya Williams launched Green Giants, the landmark book that examined companies merging social responsibility with profitability. These pioneers collectively represented more than sixty billion... see more