Trust, Transparency & Climate Impact: What Today’s Shoppers Expect
What happens when brands, retailers, and certifiers collaborate for climate action – and business growth?

According to Harvard Business Review, products with sustainability labels can see a 13-14% sales boost, and sustainable variants often sell at a ~28% premium. That’s the power of credibility.

In this dynamic panel,we'll unpack the growing importance of credible product-level climate certifications in the consumer space. Together, they’ll explore how Amazon’s Climate Pledge Friendly program is reshaping shopper behavior, how product certifiers equip brands to meet this moment, and why trusted third-party verification is the new standard for sustainability claims.

Attendees will gain real-world insights into how brands can leverage certification to enhance product visibility and consumer trust – and how data, rigor, and transparency are driving not only environmental progress, but bottom-line results.

This session is ideal for sustainability professionals, brand managers, retail partners, and anyone working at the intersection of sustainability ESG and product strategy.

What You Will Learn:
• Learn how third-party product certification impacts sales, visibility, and customer trust – with real CPF program data from Amazon and New Chapter’s certification journey. • Understand Amazon’s Climate Pledge Friendly criteria, what qualifies, and how retailer-led sustainability programs are influencing product development and shopper behavior. • Discover how brands, certifiers, and retailers can align to deliver measurable impact – and how transparency in carbon measurement, reduction, and mitigation creates long-term value.