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LUNCH
TRACK: SPONSORED SESSION

The Reputation Imperative: How Purpose Plus Innovation Builds Trust and Loyalty (Sponsored)

  • The New Reputation Drivers: Which corporate attributes consumers value most today — from social responsibility and transparency to innovation and creativity.
  • Purpose as a Reputation Multiplier: How purpose contributes to stronger reputations, deeper loyalty, and long-term advocacy
  • How Reputation Drives Value: Why reputation has become a critical business asset, influencing consumer choice, employee retention, investor confidence, and competitive positioning, and how companies can protect and grow it.
  • Signals for the Future: Early indicators on how consumer expectations are shifting, what’s driving advocacy and forgiveness, and how brands can proactively shape perceptions before crises arise.
Featured Speakers
Global Lead - Purpose & Impact
Porter Novelli
Porter Novelli
Session Sponsor
Wednesday 15th October
12:30 PM - 1:30 PM
Location
Town & Country Ballroom B

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