Jennifer Pann is a seasoned retail and merchandising executive with over 25 years of experience driving growth and innovation across e-commerce and brick-and-mortar channels. As Vice President of Merchandising and E-Commerce at Grove Collaborative, she oversees all aspects of product buying and merchandising, including owned-brand innovation and third-party category expansion, ensuring Grove continues to deliver high-quality, sustainable products that meet the evolving needs of its customers. Her career includes significant experience shaping assortments, optimizing inventory, and strengthening vendor partnerships for leading retailers, consistently delivering results that improved profitability, streamlined operations, and enhanced the customer experience. Before joining Grove Collaborative, Jennifer held leadership roles spanning merchandising, inventory management, and supply chain strategy. She built deep expertise across diverse product categories during her career working with e-commerce retailers like Amazon (2000-2018), Target (2018-2022), and Hive Brands (2022-2024), demonstrating deep knowledge of direct-to-consumer best practices and innovation. Jennifer earned her Bachelor of Arts from Hamline University, majoring in Economics and Marketing and lives in Minnesota with her husband, two children, and three step children.