Mark your Calendar! SB’26 will take place June 8-10 at the Town & Country Resort in San Diego

TRACK:

Regen Ag Summit

Join brand and product leaders, technology innovators, finance experts, and the farmers and ranchers at the forefront of the regenerative agriculture movement as we envision a healthy and resilient future. Learn strategies to address climate impacts and decreasing land productivity, and discover solutions that are driving positive change and business value in the agricultural sector.

Putting the planet AND people first: Why it matters for brands to take a people-centered approach to regenerative agriculture
10:00 AM - 10:10 AM
Town & Country Ballroom D
Featured Speakers
Executive Director and Chief Acceleration Officer
Forum for the Future
Forum for the Future
Workshopping collaborative regenerative agriculture programs
10:10 AM - 10:55 AM
Town & Country Ballroom D

This interactive discussion will explore the key elements of designing and implementing regenerative agriculture programs that are both scalable and collaborative. Using Oatly’s and Grain Millers’ regenerative agriculture work as a case study, the conversation will explore practical components such as program design steps, timelines, practice change criteria, and communication strategies, and engage in discussions around challenges within the current system to explore creative workarounds. Panelists will also share how Grain Millers and Oatly are collaborating to help shape a more regenerative future for agriculture, with a goal of providing a transparent look at current approaches, while acknowledging the need for ongoing development and improvement. Attendees will leave better equipped to determine which program designs and strategies best align with their own organizational goals and values.

Featured Speakers
Senior Manager of Regenerative Agriculture
Oatly
Oatly
Sustainability Manager
Grain Millers, Inc.
Grain Millers, Inc.
The Piedmont Agrarian Collaborative: A regenerative farmers cooperative
10:55 AM - 11:15 AM
Town & Country Ballroom D

Learn about the Piedmont Agrarian Collaborative (PAC), a diverse group of small farms committed to regenerative farming practices that enhance soil health and sequester carbon to provide North Carolina communities with fresh, locally-grown fruits, vegetables, meats, eggs, and more--fostering sustainability and connection to the land. Collaborative member and farmer Eric Henry will share how the collaborative was formed, the impact it makes on farmers and their communities, and how other regions can model similar programs.

Featured Speakers
CEO
TS Designs
Partners in progress: Designing the right roles and relationships to scale regenerative agriculture
11:15 AM - 12:00 PM
Town & Country Ballroom D

Scaling regenerative agriculture requires the right partners, the right structure, and defined roles for each party. Yet many companies set off on their regen ag journey without a clear understanding of program design and each player and skillset they need to succeed. In this interactive session, we’ll help participants unpack the frameworks, roles, and relationship models needed to design effective, scalable regenerative ag programs. Developed through nearly a decade of experience running regen ag programs at scale, we’ll discuss how to structure value chain collaboration and fill critical capability gaps through the right partnerships. Whether you’re working within a brand, supplier, or nonprofit, you’ll leave with practical tools to identify the partners you need, define shared responsibilities, and turn regenerative goals into action and impact.

Learning Outcomes:

  1. Understand the difference between supply chain-based and landscape-level program models—and how to choose the right one for your goals, through a strategic program design framework.
  2. Learn how to map roles across the supply chain to create a unified, ROI-driven strategy that benefits all participants with an emphasis on cross-functional alignment.
  3. Discover how to identify and structure partnerships that move regenerative ag from idea to implementation to create partnerships at scale.
Featured Speakers
Co-Head of Sales
Regrow Ag
Regrow Ag
Networking Lunch
12:00 PM - 1:30 PM
Town & Country Ballroom A

Continue the conversations that began in workshops and summits and network with session speakers and fellow attendees. Be on the lookout for topically-themed tables and to dive deeper into topics introduced in the morning sessions.

Building scalable regenerative supply chains
1:35 PM - 2:20 PM
Town & Country Ballroom D

What does it take to build a regenerative supply chain that’s traceable, verified, and delivering real outcomes from farm to consumer? In this session, you’ll hear directly from a regenerative farmer, a pioneering brand, and a leading retailer who are working together to source regeneratively with integrity. Together with Regenified, they’ll explore how identity-preserved sourcing models are being implemented today, how verification supports both environmental and business goals, and what it means to build trust through the entire value chain. From nutrient density to shelf activation, this is a conversation about moving beyond pilots and into scalable, impactful models that work for brands, retailers, and farmers alike.

Featured Speakers
4th Generation Family Farmer
Diestel Family Ranch
Diestel Family Ranch
Executive Leader
Whole Foods Market
Whole Foods Market
Vice President, Grain Supply Chain
Regenified
Regenified
Telling your origin story through farmer partnerships and regenerative agriculture
2:25 PM - 2:45 PM
Town & Country Ballroom D

In an era marked by a trust crisis, consumers are demanding transparency, authenticity, and deeper connections to where their food comes from and how it is made. This presentation explores how brands can meet that moment by telling their origin story, and how elevating farmers from "suppliers" to partners and co-storytellers adds human depth, credibility, and tangible proof of your brand’s values.

Featured Speakers
Senior Marketing Director
ADM
ADM
Regenerative agriculture in action: Multi-scale insights for implementation
3:00 PM - 3:25 PM
Town & Country Ballroom D

Discover evidence-based strategies for scaling regenerative agriculture across your value chain. Drawing from action-oriented research spanning national-level modeling to consumer behavior, this session will share practical insights and innovative solutions from multiple case studies across different contexts. Presented by an independent scientific research institute working with diverse clients across sectors, attendees will gain applicable frameworks and lessons learned to advance their regenerative agriculture goals.

Featured Speakers
Director, Sustainable Agriculture and Food Systems / Climate Liaison
RTI
RTI
Monday 13th October
10:00 AM - 3:30 PM
Location
Town & Country Ballroom D

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