
Tara Helms
Tara Helms serves as Director of Sustainability for Electrolux Group, an organization committed to shaping living for the better through its product innovation and design that help consumers make more sustainable choices in the home. Each day, Tara ambitiously drives sustainable actions across the North American business region, home to 10,000 employees. Her work elevates Electrolux Group as an industry leader in sustainability and has contributed to the organization being named as TIME Magazine’s Most Sustainable Companies of 2025 and nine-time CDP Climate Action A-List Company, a recognition only achieved by the top 1% of reporting companies demonstrating excellence in environmental transparency and sustainability. These accolades serve as a proof point for Electrolux Group’s For the Better 2030 framework – a sustainability strategy focused on Better Living, Better Company and Better Solutions for all.
Sessions
Track: Enabling Behavior Change
Food waste is a preventable sustainability challenge—and the home is where some of the greatest impact can be made. Learn how Electrolux is taking a behavior change-first approach to food waste prevention,... see more
Track: Enabling Behavior Change
As consumers increasingly prioritize wellness, simplicity, and purpose, brands have a powerful opportunity to position sustainable living as not just responsible, but irresistible and aspirational. This session will explore how design and... see more