In an era of political polarization and climate urgency, how can brands move beyond messaging to ignite real consumer-led action? In this dynamic workshop, Simon Mainwaring—Founder and CEO of We First—and his team will share proven strategies for building brand-led sustainability movements that drive both cultural relevance and measurable business growth. Drawing on fresh research, in-market case studies, and real-world insights from leading B2B and CPG brands, this interactive session will unpack how to navigate reputational risk, inspire internal and external alignment, and activate consumers as the engine of change. Whether you’re launching a new initiative or re-energizing existing efforts, you’ll walk away with practical tools to engage audiences across channels—and turn your sustainability commitments into movements that matter.

Learning Outcomes:

1. A movement-building framework tailored to today’s political and social dynamics
2. A practical toolkit to help translate sustainability goals into brand and consumer action
3. Case-based insights showing how to activate sustainability across brand, retail, and digital touchpoints