Shampaigne Graves, a women's consumer expert, started as the CEO of a $20 startup. Through empathy-forward community building, She worked with 200 women-centered businesses challenged with reaching women customers online. That very experience led to developing the WCR4™ method. A innovative market research method which analyzes emotional and social nuances in women's purchasing decisions. Speaking and Training globally, Shampaigne helps organizations transform research, marketing, and sales into enduring loyalty.