John Felts is the Co-founder and CEO of Cruz Foam. He holds a BS in chemical engineering from UC Santa Barbara and an MS in materials engineering from the University of Washington. John co-founded Cruz Foam in 2017 with the mission of saving our oceans and helping end the global epidemic of plastic pollution. He is an avid surfer and lives with his family in Santa Cruz, California.
Since 2006, Sustainable Brands (SB), a female-founded Public Benefit Corporation, has inspired and enabled more brands to prosper by leading the way to a flourishing future. SB unifies a community of courageous optimists who believe in the power of brand-led market transformation to reshape commerce in a way that enables business and society to thrive in harmony with nature.
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