From energy-intensive AI model training, to the growing volume of digital advertising assets, and networked and automated workflows, the carbon and resource impacts of digital operations are hidden culprits impacting carbon reduction and natural resource management that are often overlooked in sustainability strategies. And as AI becomes more central to marketing, content creation, and customer experience, its environmental cost is rising—fast. This session will explore how forward-thinking brands are embedding sustainability into their digital transformation efforts. We’ll unpack the hidden footprint of AI, digital workstreams, and martech ecosystems, share approaches for measuring emissions from digital operations, and highlight emerging best practices—from green coding and data minimization to sustainable content pipelines and platform choices. Learn how to align digital innovation with climate goals, mitigate unintended impacts, and future-proof your marketing and operations for a low-carbon future.

Learning Objectives:

1. Understand the environmental implications of AI, data usage, martech tools, and other digital workstreams.
2. Explore measurement approaches and new standards for digital carbon accounting.
3. Gain actionable strategies for reducing resource use--and cost--across enterprise-wide digital content and marketing ecosystems.