SB Brand-Led Culture Change Program
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on building competitive differentiation and deepening brand love, loyalty and value by influencing culture to drive consumer behavior that creates a flourishing future for all. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Minneapolis A (6)
- Minneapolis B (7)
- Minneapolis C (8)
- Minneapolis E (2)
- Minneapolis F (3)
Monday 22nd May
Track: Culture Changing Communications
Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches,... see more
Track: Strategies and Tactics for Driving Behavior Change at Scale
On a company's journey to driving meaningful consumer behavior change, getting input, buy-in and consensus from different departments within the organization is key. Join a cross-functional team at Walmart in this workshop... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will... see more
Featured Speakers
Track: Culture Changing Communications
On the journey of building sustainable brands, we as leaders are called to address social impact beyond starting the conversation. Our actions are expected to be authentic, have clear intent, and align... see more
Featured Speakers
Track: Unpacking Consumer Trends
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... see more
Featured Speakers
Welcome to Brand-Led Culture Change 2023
Featured Speakers
Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil... see more
Featured Speakers
From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick
Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and... see more
Featured Speakers
Designing For Zero Waste: Unlocking solutions through collaboration
Learn how Target and its partners’ collaborative work on Target Zero, a curated collection of products designed to reduce waste and make it easier to shop sustainably, has been implemented through product... see more
Featured Speakers
Closing Remarks
Featured Speakers
Tuesday 23rd May
Track: Sponsored Track
In today’s fast-paced culture of information everywhere, coupled with consumer demand for responsible commerce, brands are constantly charged with developing creative campaigns that ignite impactful change. Collaborating with the right partners across... see more
Featured Speakers
Track: Sponsored Track
We’re in an era of rapid change. Consumers are savvier and expect transparency from brands. At the same time, brands are balancing complex global supply chains, where clarity on the origins and... see more
Moderator
Featured Speakers
Seriously, let's take a minute to laugh.
Featured Speakers
Responding to Cultural Tipping Points
In the face of a deepening polycrisis, we desperately need practical guidance for navigating our way out of the mess set in the context of today's cultural landscape. Solitaire Townsend offers just... see more
Featured Speakers
How global food company, General Mills, is creating a movement of good
Featured Speakers
Unlocking The Power of Responsible Marketing: How To Reach For More & Keep It Real
Lola Bakare is an inclusive marketing strategist, an award-winning CMO advisor, and founder of be/co, a boutique brand and marketing consultancy. She has recently been named one of 15 2022 LinkedIn Top... see more
Featured Speakers
Storytelling in the Anthropocene: From Problems to Possibilities
Stories reflect our innate creativity and are one of humanity’s primary methods of meaning-making. Yet today, there are no existing narratives to guide us through the times we are living in. How... see more
Featured Speakers
Uncovering Unilever's Experimentation Engine
In her keynote presentation, Laura will tell the story of The Uncovery, which is Unilever’s Beauty and Wellness brand incubator. As The Uncovery is rooted in experimentation and innovation, the brands are... see more
Featured Speakers
Closing Remarks
Featured Speakers
Track: Sponsored Track
Brands looking for ways to make positive impacts, in specific communities and the world at large, often view this kind of social impact work as an added cost against their bottom line.... see more
Featured Speakers
Track: Unpacking Consumer Trends
Nothing about achieving a net zero future is easy. Most companies and brands have taken the first step of setting time-bound sustainability goals across their operations – from achieving net zero emissions... see more
Featured Speakers
Track: Culture Changing Communications
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI... see more
Moderator
Featured Speakers
Track: Sponsored Track
This interactive workshop will explore how companies are integrating climate action into their brand and communicating with consumers about them. The session will touch on topics such as: • Translating corporate commitments... see more
Featured Speakers
Track: Culture Changing Communications
This panel will analyze the role(s) sport can play in changing people’s behavior. Speakers will share case studies from internationally recognized sports teams and leagues, alongside global brand(s), to help attendees understand... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Forum for the Future to co-create a compelling vision for the role of retail in shaping a just and regenerative economy by 2040. This session will share Forum’s latest thinking on... see more
Featured Speakers
Wednesday 24th May
Track: Sponsored Track
Looking at the United Nations Sustainability Development Goals, there is a clear interplay between the environmental (E) and societal (S) changes that need to take place. Climate change is an urgent threat... see more
Moderator
Featured Speakers
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times
Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you... see more
Featured Speakers
It’s Our Home
Featured Speakers
Ghosted by the American Dream: How young people's interpretation of the ideal is changing its very meaning
The “American Dream” has been core to the nation’s identity, in its truths and mistruths, since its early founding. It asserts that anyone, regardless of their birth, can achieve success in the... see more
Featured Speakers
Building Retail Partnerships to Reduce Plastic Waste
Featured Speakers
The Future of Impact Claims and What Customers Want Next
The awareness and call for action on sustainability and circularity with increasing pressure from consumers, regulators, and employees is only becoming more profound. The data is clear: consumers care about sustainability in... see more
Featured Speakers
Blazing New Trails for Brand Activism
Passion is at the core of purpose-driven work. The challenge is finding opportunities to mold our aspirations into a meaningful career. Clif Bar believes that fostering this energy inspires and motivates people... see more
Featured Speakers
Closing Remarks
Track: Unpacking Consumer Trends
This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry,... see more
Featured Speakers
Track: Culture Changing Communications
As a brand embarks on a purpose journey, internal culture can be a catalyst or a cumbrance. Yet brands often spend significantly more effort communicating externally than aligning internally. Hear from leaders... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Logitech, Cox Enterprises, and WM in a discussion among communication leaders about innovative recycling and upcycling programs they have implemented to take the lead on sustainability goals, drive recycling in communities,... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This fireside chat between Etienne White and Stephen Kill will delve deep into Nespresso's commitment to transparency and authenticity as they continue to navigate building the brand through constant scrutiny and market... see more
Featured Speakers
Track: Culture Changing Communications
This session will summarize consumer insights gained by the providers of carbon, water and plastic footprint measurement tools for individuals. Join for lessons on the ways consumers interact with such tools, what... see more