In a world where social media has the power to both influence and impact almost every aspect of society, we as young people have a responsibility to use it to make the world a better place. Younger generations are passionate about doing good, but brands often struggle to engage them using social media and to communicate the impact they create to a growing youth market. Aisha Mainwaring saw an opportunity to remedy this by launching Main Design in 2019. Through her company, she educates and inspires the next generation to further conscious consumerism using social storytelling, content curation, and influencer management. Prior to starting Main Design, Aisha was the Social Media Director for Planet Blue and KSUBI denim, and Main Design clients include a wide variety of fashion, beauty, and lifestyle brands. Her passion is to build a youth movement that drives growth for brands that will better their future.