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Build the brand of tomorrow - today

SB Brand-Led Culture Change reveals how to drive good growth by shifting consumer demand and encouraging sustainable lifestyles.  Gather the insights, relationships and tools you need to align your brand's success with changing culture, lives and society.

Watch LIVE from SB Brand-Led Culture Change

Join us Wednesday, May 24th, 2023 from 9 AM – 12 PM Central Time! Tune in to a live stream of the morning plenary and gain insights from industry leaders, including Procter & Gamble, We First, The Clorox Company, and more. Check out the Full Program for additional details. If you want even more content, be sure to register for a Digital Pass. This will grant you access to the remaining sessions and post-event recordings.

Program Highlights

With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging.

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Event Tracks

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Unpacking Consumer Trends

The latest research, trends, and insights to help you understand the landscape of consumer behaviors and sustainable lifestyles.


  • Ground-breaking research to understand the landscape of consumer behaviors signal the intent for more sustainable lifestyles.

  • Consumer studies focused on futurecasting and trend watching through the lens of sustainability.

  • The latest reports on social movements that display behavior change in action.

Culture Changing Communications

Communication and storytelling that inspire and enable practical progress towards a better future.


  • Unique storytelling approaches that inspire and enable progress toward a better and more sustainable future.

  • Effective education and inspiration examples that shift aspirations and behaviors among consumers.

  • Internal activations for corporate culture change that become an extension of brand storytelling in an authentic way.

Strategies and Tactics Driving Behavior Change at Scale

Strategies and tactics for influencing consumers toward more sustainable choices, closing the intention-action gap.


  • Brand examples of aligned offerings that achieve measurable results and the metrics they rely on.

  • Innovative products, services, and business models that educate consumers and provide effective transparency.

  • Case studies that highlight successes and challenges in aligning evolving consumer expectations with ongoing product development and brand sustainability efforts.
At SB Brand-Led Culture Change, you’ll explore the latest research on trends in sustainable consumer behavior change, gain inspiration from brands that are moving the needle, and make the critical connections you need to help you craft your own playbook. 

Join the Sustainable Brands community of thought leaders and brand innovators at SB Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.

Discover how the world’s leading brands are influencing behavior at scale, empowering people to become champions for driving a regenerative economy of the future, by changing the ‘why’ the ‘what’, and the ‘how’ throughout their journey of research, purchase, use, disposal/re-use.

At the SB Brand Led Culture Change conference, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

2023 Speakers

Courtney Killingsworth Associate Director, Marketing Planning & Strategy – Brand & Reputation Walmart

Courtney Killingsworth

Associate Director, Marketing Planning & Strategy – Brand & Reputation


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Zac Ludington

Head of Category Growth, Climate Pledge Friendly
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Jill Tomandl

Vice President, Global Product Development, Innovation, and Brand Sustainability

Estée Lauder Companies

Aileen Ottenwell Head of Brand and Business Impact Patagonia

Aileen Ottenwell

Head of Brand and Business Impact

Lola Bakare



Alexis Schwartz

Head of Purpose
The Guardian US

Jose Gorbea

Global Head of Brands Innovation

HP Industrial Graphics


Asher Jay




Here's why attendees come back year after year.

Hundreds of brand innovators, sustainability executives, and global business leaders from around the globe will gather for meaningful interactions and collaborations.
Brand-Led Culture Change brings together global brand leaders who are reshaping the future of business.
Join leaders in Business and Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, and business innovators who share the common goal of activating our shared purpose to motivate action and scale impact.

Strategic Pricing Value Consultant Cargill

Senior Manager, Global Sustainability Aveda Corporation

Product Development & Innovation, Smashbox, Estee Lauder Companies

Director- Global Environmental Sustainability AT&T

Global Impact Enterprise Integration Lead General Mills

Sr. Director, Environmental Sustainability Nestle Purina

VP, Marketing Nespresso

VP of Brand Strategy & Creative Development Caesars Entertainment

Executive Director, Head of Purpose Partnerships The Guardian

General Manager, Global Category & Digital Marketing ASICS

Head of Sustainability Petco

Head of Category Growth – Climate Pledge Friendly Program Amazon

Sustainability Leader Kimberly-Clark Corporation

Director of Quantitative Analytics Valutus

2023 Sponsors

Join the sponsors who have supported SB events in 2022

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