After more than a decade spent honing her love for retail in New York City, Cassandra Jones, Senior Vice President of Merch Essentials and Beauty at Target, now finds herself leading one of the most compelling, influential, and accessible teams on the American retail scene. Armed with a dynamic team that is on the forefront of beauty, health, home and family care, the South Dakota native has a passion for all things product and customer. She loves when her customers find just the right thing, with ease and accessibility.

With a refreshingly authentic and unpretentious approach, this modern-day arbiter of business and style has held a multitude of roles over her 20-year career ranging from merchandising to digital to sourcing at some of retail’s foremost companies, including Marshall Fields, Macy’s, and Target. Prior to her current role, Ms. Jones held the position of Senior Vice President of Fashion and Digital Strategy at Macy’s.