This interactive workshop will explore how companies are integrating climate action into their brand and communicating with consumers about them. The session will touch on topics such as: • Translating corporate commitments like Net Zero and Science-based Targets to your brand • Measuring the impact of messaging on consumers behavior and purchasing actions • Overcoming impulses to greenhush Attendees will hear from each other on these and other topics, enabling them to build on best practices and lessons learned related to integrating climate action into your brand promise.