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Rachel Whitacre

Rachel Whitacre

Director of Consumer Insights and Activation
Sustainable Brands

Rachel Whitacre is a sustainability and marketing professional with a focus on consumer insights, behavior change, and purpose-driven brand communications. As Director of Consumer Insights and Activation at Sustainable Brands, she leads SB’s Socio-Cultural Trends Research, ASAP Ad Testing Tool, Workshops, and Working Groups. Prior to joining Sustainable Brands, Rachel held several roles in Marketing and Advertising, where she worked with clients including Unilever, GlaxoSmithKline, and American Express. Rachel lives in New York City and recently completed her Master’s degree in Sustainability Management from Columbia University.


Sessions
WORKSHOP
MINNEAPOLIS A
Track: Unpacking Consumer Trends

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... see more

Monday 22nd May
2:00 PM - 4:00 PM

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