Michelle Waring

Michelle Waring

Steward for Sustainability and Everyday Good
Tom's of Maine

Michelle Waring is the Steward for Sustainability and Everyday Good at Tom’s of Maine. She leads all of the CSR efforts at Tom’s of Maine, which includes the stewardship model (ingredient sourcing and transparency), sustainability efforts, and the Giving for Goodness program (10% of profits to nonprofit organizations). In her role she develops strategies to elevate social impact for Tom's of Maine. Working cross-functionally with key stakeholders across Tom's of Maine and Colgate-Palmolive, she manages key strategic partnerships and initiatives with 3rd party validators and nonprofit organizations. Most recently, Michelle was named one of GreenBiz’s “10 Badass Women centering environmental justice at work.” Prior to joining Tom's of Maine, Michelle led the Communications Partnerships team at NRDC (Natural Resources Defense Council) as the Director of Entertainment and Brand Partnerships. In her 7 years, she built strategic partnerships that led to increased brand visibility, issue awareness, advocacy, audience growth, and fundraising. Michelle started her nonprofit career at UNICEF USA. First, as the interim Director of Celebrity Relations, where she managed all of the celebrity ambassadors and campaigns, then as the Deputy Director of Corporate Partnerships. Before her work in the nonprofit sector, Michelle spent 10 years as a talent manager in the entertainment industry, representing actors in film, television, and theater. In her first role out of college, Michelle was an assistant at Robinson Lerer & Montgomery, now FGS Global, a strategic Communications firm. Michelle earned a Bachelor’s degree in Political Science from Trinity College, CT and is pursuing her Masters in Sustainability at Harvard Extension School. She currently resides in Portland, ME with her husband and 2 daughters.

Track: Culture Changing Communications

On the journey of building sustainable brands, we as leaders are called to address social impact beyond starting the conversation. Our actions are expected to be authentic, have clear intent, and align... see more

Monday 22nd May
2:00 PM - 4:00 PM



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