Melissa Anderson

President and CoFounder, Public Good Software
Public Good

Melissa is a dynamic thought-leader around social impact innovation and an experienced speaker and keynote at a broad range of leading industry media and purpose brand events including the Cannes Creative Festival, Reuters Responsible Business Summit, Gates Foundation Greater Giving Summit, Digiday CMO Summit, Association for National Advertisers (ANA), Sustainable Brands Flagship Conference, the Online News Association Annual Conference, The Association of Alternative Newsmedia (AAN), Engage for Good, Digital Hollywood, The White House MSOY Annual Awards, and The Working Mother 100 Best Companies Annual Conference and Gala. She has also been featured in, Microsoft Chicago and The Pentagon Channel.

Melissa is currently the Co-founder and President of Public Good Software. Under her leadership, Public Good's AI for Good technology has become the leading purpose marketing platform working with the nation’s leading publishers and brands including CNN, Guardian, HuffPost, Nestle, L’Oreal, PepsiCo, Pfizer and CVS Health. Prior to Public Good, Melissa founded a start-up within a start-up with Sittercity’s Employer Program which was acquired by Bright Horizons, the global leader in employer sponsored care solutions.

Past accolades include being named as a Civic Leader by the Air Force Chief of Staff and “Wonder Woman of Chicago” by IdeaForge. Melissa also serves on the Advisor Board of the Sustainable Media Center, as a Lead mentor for TechStars in Chicago, and has served as the President of the Auxiliary Board at the Chicago Children's Museum.

Track: Strategies and Tactics for Driving Behavior Change at Scale

The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI... see more

Tuesday 23rd May
3:30 PM - 4:30 PM
Track: Strategies and Tactics for Driving Behavior Change at Scale

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to... see more

Wednesday 24th May
2:00 PM - 3:00 PM



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