SB Brand-Led Culture Change Program
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Minneapolis A (6)
- Minneapolis B (7)
- Minneapolis C (8)
- Minneapolis E (2)
- Minneapolis F (3)
Monday 22nd May
Welcome to Brand-Led Culture Change 2023
Featured Speakers

Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil... see more
Featured Speakers

From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick
Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and... see more
Featured Speakers
Designing For Zero Waste: Unlocking solutions through collaboration
Learn how Target and its partners’ collaborative work on Target Zero, a curated collection of products designed to reduce waste and make it easier to shop sustainably, has been implemented through product... see more
Featured Speakers
Closing Remarks
Featured Speakers

Tuesday 23rd May
Seriously, let's take a minute to laugh.
Featured Speakers
Responding to Cultural Tipping Points
In the face of a deepening polycrisis, we desperately need practical guidance for navigating our way out of the mess set in the context of today's cultural landscape. Solitaire Townsend offers just... see more
Featured Speakers
How global food company, General Mills, is creating a movement of good
Featured Speakers

Unlocking The Power of Responsible Marketing: How To Reach For More & Keep It Real
Lola Bakare is an inclusive marketing strategist, an award-winning CMO advisor, and founder of be/co, a boutique brand and marketing consultancy. She has recently been named one of 15 2022 LinkedIn Top... see more
Featured Speakers

Storytelling in the Anthropocene: From Problems to Possibilities
Stories reflect our innate creativity and are one of humanity’s primary methods of meaning-making. Yet today, there are no existing narratives to guide us through the times we are living in. How... see more
Featured Speakers
Uncovering Unilever's Experimentation Engine
In her keynote presentation, Laura will tell the story of The Uncovery, which is Unilever’s Beauty and Wellness brand incubator. As The Uncovery is rooted in experimentation and innovation, the brands are... see more
Featured Speakers
Closing Remarks
Featured Speakers
Wednesday 24th May
ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times
Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you... see more
Featured Speakers
It’s Our Home
Featured Speakers
Ghosted by the American Dream: How young people's interpretation of the ideal is changing its very meaning
The “American Dream” has been core to the nation’s identity, in its truths and mistruths, since its early founding. It asserts that anyone, regardless of their birth, can achieve success in the... see more
Featured Speakers
Building Retail Partnerships to Reduce Plastic Waste
Featured Speakers
The Future of Impact Claims and What Customers Want Next
The awareness and call for action on sustainability and circularity with increasing pressure from consumers, regulators, and employees is only becoming more profound. The data is clear: consumers care about sustainability in... see more
Featured Speakers
Blazing New Trails for Brand Activism
Passion is at the core of purpose-driven work. The challenge is finding opportunities to mold our aspirations into a meaningful career. Clif Bar believes that fostering this energy inspires and motivates people... see more
Featured Speakers
