SB Brand-Led Culture Change Program
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Minneapolis A (6)
- Minneapolis B (7)
- Minneapolis C (8)
- Minneapolis E (2)
- Minneapolis F (3)
Tuesday 23rd May
Track: Sponsored Track
Brands looking for ways to make positive impacts, in specific communities and the world at large, often view this kind of social impact work as an added cost against their bottom line.... see more
Featured Speakers
Track: Unpacking Consumer Trends
Nothing about achieving a net zero future is easy. Most companies and brands have taken the first step of setting time-bound sustainability goals across their operations – from achieving net zero emissions... see more
Featured Speakers
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Track: Culture Changing Communications
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI... see more
Moderator
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Featured Speakers
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Track: Sponsored Track
This interactive workshop will explore how companies are integrating climate action into their brand and communicating with consumers about them. The session will touch on topics such as: • Translating corporate commitments... see more
Featured Speakers
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Track: Culture Changing Communications
This panel will analyze the role(s) sport can play in changing people’s behavior. Speakers will share case studies from internationally recognized sports teams and leagues, alongside global brand(s), to help attendees understand... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Forum for the Future to co-create a compelling vision for the role of retail in shaping a just and regenerative economy by 2040. This session will share Forum’s latest thinking on... see more
Featured Speakers
Wednesday 24th May
Track: Unpacking Consumer Trends
This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry,... see more
Featured Speakers
Track: Culture Changing Communications
As a brand embarks on a purpose journey, internal culture can be a catalyst or a cumbrance. Yet brands often spend significantly more effort communicating externally than aligning internally. Hear from leaders... see more
Featured Speakers
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Track: Strategies and Tactics for Driving Behavior Change at Scale
Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Logitech, Cox Enterprises, and WM in a discussion among communication leaders about innovative recycling and upcycling programs they have implemented to take the lead on sustainability goals, drive recycling in communities,... see more
Featured Speakers
Track: Strategies and Tactics for Driving Behavior Change at Scale
This fireside chat between Etienne White and Stephen Kill will delve deep into Nespresso's commitment to transparency and authenticity as they continue to navigate building the brand through constant scrutiny and market... see more
Featured Speakers
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Track: Culture Changing Communications
This session will summarize consumer insights gained by the providers of carbon, water and plastic footprint measurement tools for individuals. Join for lessons on the ways consumers interact with such tools, what... see more
Featured Speakers
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