Whitney Dailey

Whitney Dailey

Executive Vice President; Co-Lead Purpose Center of Excellence

With nearly 15 years of experience in the purpose/ESG/impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications.

At Allison+Partners, Whitney serves as Executive Vice President, Purpose and leads the agency’s newly formed Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and ESG leadership, backed by A+P’s global network of more than 500+ creatives and storytellers. In this role, Whitney helps clients establish, communicate and measure ESG goals and strategies, as well as build breakthrough social impact programs and thoughtful, strategic Purpose programs and initiatives from the ground up.

In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney bolstered the agency’s Purpose profile through a host of speaking engagements, POVs, op-eds, insights, and more – including leading in the development and distribution of award-winning research studies, such as the 2021 Porter Novelli Business of Cancel Culture Study and 2019 Porter Novelli/Cone Purpose Biometrics Study (named Top 14 Research Insights by Institute for Public Relations).

Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She sits on the board of the Impact Relations Institute. Whitney has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and ESG topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions.

Track: Unpacking Consumer Trends

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... see more

Monday 22nd May
2:00 PM - 4:00 PM
Track: Strategies and Tactics for Driving Behavior Change at Scale

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set... see more

Tuesday 23rd May
2:00 PM - 3:00 PM



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