BREAKOUT
TRACK: CULTURE CHANGING COMMUNICATIONS
How Internal Culture Drives Brand Authenticity
As a brand embarks on a purpose journey, internal culture can be a catalyst or a cumbrance. Yet brands often spend significantly more effort communicating externally than aligning internally. Hear from leaders of both B2B and B2C brands on the strategies and tactics that turned employees into the ultimate brand-led culture change catalysts.
Featured Speakers
- Wednesday 24th May
- 2:00 PM - 3:00 PM
- Location
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Minneapolis C