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BREAKOUT
TRACK: CULTURE CHANGING COMMUNICATIONS

How Internal Culture Drives Brand Authenticity

As a brand embarks on a purpose journey, internal culture can be a catalyst or a cumbrance. Yet brands often spend significantly more effort communicating externally than aligning internally. Hear from leaders of both B2B and B2C brands on the strategies and tactics that turned employees into the ultimate brand-led culture change catalysts.

Featured Speakers
Founder & CEO
WeSpire
WeSpire
Vice President of Diversity & Inclusion
Northwestern Mutual
Northwestern Mutual
Head of Talent
MGM Resorts International
MGM Resorts International
Sustainability and Social Impact Leader
Crowe LLP
Crowe LLP
Wednesday 24th May
2:00 PM - 3:00 PM
Location
Minneapolis C

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