SB Brand-Led Culture Change Program
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Minneapolis A (6)
- Minneapolis B (7)
- Minneapolis C (8)
- Minneapolis E (2)
- Minneapolis F (3)
Monday 22nd May
Track: Culture Changing Communications
Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide... see more
Featured Speakers
Track: Unpacking Consumer Trends
Join Jenny Gottstein, the creator of Beat!That!Heat! and Alessandro Armillotta, CEO of AWorld, in this session unlocking the strategic power of games. This session will explore the powerful intersection of reward approaches,... see more
Track: Strategies and Tactics for Driving Behavior Change at Scale
On a company's journey to driving meaningful consumer behavior change, getting input, buy-in and consensus from different departments within the organization is key. Join a cross-functional team at Walmart in this workshop... see more
Featured Speakers
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Track: Strategies and Tactics for Driving Behavior Change at Scale
Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will... see more
Featured Speakers
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Track: Culture Changing Communications
On the journey of building sustainable brands, we as leaders are called to address social impact beyond starting the conversation. Our actions are expected to be authentic, have clear intent, and align... see more
Featured Speakers
Track: Unpacking Consumer Trends
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... see more
