WORKSHOP
TRACK: CULTURE CHANGING COMMUNICATIONS
How Brands Can Build a Purpose Movement by Prioritizing People
Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders can leverage consumers' voice and agency to build strategies, implement transparent and authentic campaigns, and build movements toward lasting culture change.
Featured Speakers
- Monday 22nd May
- 10:00 AM - 12:00 PM
- Location
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Minneapolis C