Thomas Kolster is a pioneering global voice on marketing, business and sustainability. A motivational speaker, author and impact entrepreneur, he’s been called “a climate change agent” by Forbes. He coined the term Goodvertising with his first book (Goodvertising, 2012), and in The Hero Trap (2020) introduced his methodology The Arrow to help brands create real impact by enabling personal transformation. Kolster has spoken in more than 80 countries, advising global brands like Meta, adidas, IKEA and P&G. He is founder of the Goodvertising Agency, a columnist for The Guardian, Ad Age and Forbes, and co-hosts the podcasts Purpose Hits and Misses and Climate Punk.