Nothing about achieving a net zero future is easy. Most companies and brands have taken the first step of setting time-bound sustainability goals across their operations – from achieving net zero emissions to reducing Scope 1, 2 and 3 emissions across their supply chain. But, while these commitments might be set by a small group of executives, they can’t do it alone – success requires engagement across the workforce.

Join this discussion moderated by WE Communications about new research exploring how brands can use culture-changing communications to inspire employees to become active participants in their company’s climate transition journey. Panelists will share learnings, successes and challenges from within their organizations when it comes to engaging existing and prospective employees on this critical topic. From the initial declaration of a commitment through longer-term progress updates, transformation and change management, hear what communication strategies resonate with employees and, ultimately, empower them to use their influence to impact broader audiences.