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Zac Ludington

Zac Ludington

Head of Category Growth, Climate Pledge Friendly
Amazon

Zac is the Head of Category Growth for Amazon’s sustainable shopping program: Climate Pledge Friendly. Zac has been with Amazon for two years, two of which he oversaw the growth of sustainable selection from 85k to over 500k products. He leads a team that helps Amazon sellers qualify more products for the program, enabling them to benefit from increased exposure and incremental sales driven by 18 discovery features driving sustainable shoppers to better products.


Sessions
BREAKOUT
MINNEAPOLIS B
Track: Strategies and Tactics for Driving Behavior Change at Scale

Brands are called to higher standards of transparency as consumers become more educated and more passionate about their personal sustainability journeys. This discussion convenes influential brands that are leading the shift to... see more

Wednesday 24th May
2:00 PM - 3:00 PM

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