Etienne is a marketing and sustainability strategist, writer and storyteller. She is Founder and CEO of ‘Let’s Create Possible’ a consulting practice working at the nexus of sustainability and marketing, helping make the impossible, possible, for a diverse array of B2B and B2C brands in the US and Europe. Etienne has held VP and/ or CMO roles at two U.S. fashion retailers, a global forest conservation non-profit and at Sustainable Brands. While at SB, Etienne was lead on the ‘CMO Sustainability Accelerator’ (partnering with Adweek and the ANA) and VP, Brands for Good. With more than 20 years of global brand management and marketing experience, spanning for-profit and non-profit sectors, Etienne has extensive knowledge in building both mainstream consumer brands and eco labels. She is currently writing a book 'Storytelling in the Anthropocene: A field guide for Marketers'.