Mindy Barry

Mindy Barry

Senior Director Marketing, Mars Petcare - Global NUTRO Brand & US Naturals Portfolio Lead​

As leader of the Naturals portfolio of brands for Mars Pet Nutrition US, and Global brand lead for NUTRO™, Mindy Barry has a tremendous passion for the importance of protecting and restoring our natural ecosystems. Her ambition is to extend that passion to others, engaging larger participation in the mission to improve the health of the natural world. Mindy firmly believes that for brands to succeed in scaling sustainable propositions, they need to first understand the knowledge and needs of their consumer on this topic, to ensure that sustainable product solutions and creative campaigns are convenient and compelling to engage with.

Her passion for nature extends outside of work where she enjoys spending time outdoors with her family who are active in youth Sports and Scouts.

Mindy’s impact in Mars has extended across a number of brands. Prior to current role, she most recently led the Global Super Premium Health portfolio including IAMS™, PERFECT FIT™, NUTRO™ and CRAVE™, where she also started up the global pet nutrition sustainability demand program and staffing. Prior to that, she led the US Mars Pet Nutrition Wet Dog Food business of brands including PEDIGREE®, CESAR®, and NUTRO®. At the start of her time with Mars Pet Nutrition, Mindy led the US Cat Main Meal business where she drove the transformation of a declining, non-prioritized business into a priority business that consistently delivered double-digit top and bottom-line growth.

Before joining Mars, Mindy developed her career at Procter & Gamble.

Track: Plenary Track

Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil... see more

Monday 22nd May
5:15 PM - 5:40 PM



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