Laura Fruitman
Laura Fruitman is currently the Chief Marketing Officer of The Uncovery at Unilever, Unilever’s engine of experimentation and brand incubator for their Beauty and Wellbeing units.
Laura is an experienced CPG and ventures executive with 15+ years of marketing, management, and business development experience. A strategic, analytical leader seasoned in developing, launching, running, and growing brands and businesses.
Experienced in creating category-growing brands, managing P&Ls, and leading diverse organizations. She has a passion for sustainable development, building best-in-class teams, and using business to improve people's lives. Laura was awarded Advertising Week’s “Future is Female” award, City & State’s “Responsible 100,” and Crain’s “40 under 40.”
Sessions
Track: Plenary Track
In her keynote presentation, Laura will tell the story of The Uncovery, which is Unilever’s Beauty and Wellness brand incubator. As The Uncovery is rooted in experimentation and innovation, the brands are... see more