SB Brand-Led Culture Change Program
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who are focused on delivering positive results for businesses, consumers, the planet, and society. Mainstage speakers will present the latest leadership skills and capabilities, case studies of reinventing business models at scale, and inspiration to transform your relationship with customers, suppliers, investors, employees, and communities. Breakout sessions will be led by subject-matter experts who will help you to understand regeneration on a deep level and walk away prepared to drive regenerative innovation at your organization. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Minneapolis A (6)
- Minneapolis B (7)
- Minneapolis C (8)
- Minneapolis E (2)
- Minneapolis F (3)
Wednesday 8th May
Track: Culture Changing Communications
“We can’t afford any unforced errors this [election] year, so we’re playing it safe.” “It’s a hostage situation - with a small but intense minority holding America’s brands hostage.”
These types of... see more
Moderator
Featured Speakers
Track: Culture Changing Communications
This session will examine case studies of collaboration delivering tangible positive impact while also driving virtuous cycles of behavioral shifts–among customers, innovation partners, suppliers, vendors, and local communities–as a notable secondary wave... see more
Moderator
Featured Speakers
Thursday 9th May
Track: Culture Changing Communications
Few forces (if any!) are more fundamental to beneficial behavior change and culture change than education. The earlier and better someone is equipped with a strong foundation of facts and sound decision-making... see more
Moderator
Featured Speakers
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Track: Culture Changing Communications
As the political environment in the U.S. continues to be highly volatile, uncertain and challenging, brands are faced with urgent questions about whether and how to engage. This interactive workshop will present... see more
Featured Speakers
Friday 10th May
Track: Culture Changing Communications
In an interactive game, attendees will step into the shoes of decision-makers asked to find paths to reducing plastic leakage into oceans by 80% by 2040. Expect to navigate policy options, consider... see more
Featured Speakers
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Track: Culture Changing Communications
The first half of this session will take a deep dive into the inspiring story of a beloved impact-driven challenger brand, tracking lessons from its journey from a niche cult following to... see more
