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Sustainability at SB Brand-Led Culture Change

We’re committed to reducing the environmental impact of Sustainable Brands conferences by enlisting our community in the sustainable production of our events and improving our host communities’ sustainability initiatives and performance.

SB’s innovative research revealed the SB Nine Sustainable Behaviors™ as the most impactful behaviors that brands and consumers can take together to create positive change. Tap/hover below to see how we aspire to bring each of those behaviors into SB Brand-Led Culture Change.

The SB Nine Sustainable Behaviors™

Address Climate Crisis

EAT MORE PLANTS

Moderate meat consumption and eat mostly plant-based foods.

SB BRAND-LED CULTURE CHANGE COMMITMENT

SB has partnered with HowGood to provide transparency to our attendees about our menu’s carbon footprint.
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Be energy smart

Conserve energy and use renewable energy sources where possible.

SB BRAND-LED CULTURE CHANGE COMMITMENT

Event operations and attendee travel will be offset with carbon credits.
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Think Durable

Purchase durable, reusable products and use fewer disposable ones.

SB BRAND-LED CULTURE CHANGE COMMITMENT

All decisions will be made with consideration for reducing and eliminating single-use plastic, including on-site suppliers and vendors.
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Preserve Resources For Life

Reduce water + food waste

Use only what you need and find ways to reduce water and food waste.

SB BRAND-LED CULTURE CHANGE COMMITMENT

SB has partnered with BEF to offset our water usage and with Copia to track our food donations throughout the event.
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Go Circular

Choose products made with recycled content and recycle, rent, share and buy used over new products.

SB BRAND-LED CULTURE CHANGE COMMITMENT

Choose products made with recycled content and recycle, rent, share and buy used over new products.

Choose Nature-Friendly

Buy products with clean ingredients and products that protect habitats and biodiversity.

SB BRAND-LED CULTURE CHANGE COMMITMENT

Our logistics and procurement for SB Brand-Led Culture Change prioritize organic ingredients and fair trade products.
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Foster Resilient Societies

Support women & girls

Support causes and products that support women and girls, that includes purchasing from women-owned businesses.

SB BRAND-LED CULTURE CHANGE COMMITMENT

We strive to create representation & opportunities for women and girls through plenary and breakout discussions.

Expand equity & opportunity

Support brands offering inclusive and equitable products, policies, and practices.

SB BRAND-LED CULTURE CHANGE COMMITMENT

SB works to create an inclusive space for all attendees by offering prayer rooms and new mother rooms. We also offer packages/pricing to promote inclusivity.

Show up

Actively participate in organizations, buy from companies that support sustainable living, and vote.

SB BRAND-LED CULTURE CHANGE COMMITMENT

SB partners with local organizations to make a difference. This year, SB is partnering with Neighborhood Forest to donate trees in the Minneapolis area.
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Know Before you go

Here’s how you can help before coming on-site to SB Brand-Led Culture Change.

Sustainability Partners

Carbon and Water Restoration Partner

Carbon and water use will be balanced with Bonneville Environmental Foundation’s (BEF) carbon offsets and Water Restoration Certificates (WRCs). These certificates will balance the estimated water impacts from the Hilton Minneapolis for three days. Carbon offsets will be sourced from the Kootznoowoo Forestry Project. WRCs are sourced from the Colorado River Indian Tribes Project.

Food Waste Partner

SB is partnering with Copia to track our food donations throughout the event. We will be able to know exactly how much excess food was donated, rather than thrown away.

Climate Labeling Partner

SB has partnered with HowGood to provide transparency to our attendees about our menu’s carbon footprint. Each menu item at our event will be labeled with the item’s associated carbon footprint.

Local Impact Partner

Sustainable Brands is partnering with Neighborhood Forest, a Minneapolis-based organization focused on getting trees in the hands of children. Neighborhood Forest will donate a tree through their program for every attendee who registers in the month of April.

Plastic Action Partner

SB is partnering with rePurpose Global’s Project Segara Kerthi, Balinese: Sacred Ocean located in Bali, Indonesia. The project works with small-scale waste collectors to recover ocean-bound plastic bags. The project trains local waste aggregators through an innovative franchise model, creating new income opportunities and safer working conditions. Recovering plastic through this project protects Bali’s incredible natural ecosystems, creates entrepreneurship opportunities for local workers, and recycles plastic.

Plastic Waste Partner

Bring your hard-to-recycle empty beauty packaging to Ulta Beauty’s Beauty Dropoff bin! The packaging will be sent to Pact who aims to find the highest and best use for the material collected, keeping it out of landfill. Click here to see how it works!

Sustainable Design Partner

SB has partnered with The Vomela Companies to elevate the event’s stage decor while still keeping sustainability at the forefront. The Vomela Companies uses eco-friendly materials and has a focus on sustainability. The company is certified by the Forest Stewardship Council, the Sustainable Forestry Initiative, the Sustainable Green Printing Partnership and other sustainability authorities. 

At Sustainable Brands, we are committed to modeling the best behaviors and practices we share with our community.

If you have any feedback or innovative ideas to make SB Brand-Led Culture Change more sustainable, please reach out to [email protected] .

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