program highlights
This year’s event brings together an exceptional group of brand leaders, sustainability experts, behavioral scientists, storytellers and market trend analysts to explore the power of culture in driving positive change for businesses, society, and the planet. From inspiring plenary speeches to engaging breakout discussion tracks and interactive workshops, our program is designed to equip attendees with the knowledge, insights, and tools they need to drive good growth by enabling more sustainable consumption and lifestyles. Join us for an unforgettable experience of learning, networking, and collaboration.
Find inspiration on the main stage
Join world-class marketing leaders, sustainability experts, researchers and creatives at this year’s event to explore how to influence culture and behavior in favor of products and services that deliver a healthier future for all.
Hear from purpose-driven, action-oriented visionaries from the world’s leading brands who will analyze common challenges for companies’ sustainability and regeneration narratives, help inform optimal innovation and marketing priorities, and share lessons around addressing the intention-action gap.
Featured Speakers
Dale Green
Khalilah Ololkunola
Dr. Marcus Collins
Professor
Best-Selling Author Of FOR THE CULTURE
University Of Michigan
Dr. Anastasia Kārkliņa Gabriel, PhD
Benjamin Von Wong
Von Wong
Tommy Johnson
Julie Davitz
John Havens
GET EQUIPPED WITH TOOLS AND INSIGHTS IN Breakout Sessions
Unpacking Consumer Trends
Understand current consumer trends and the broader cultural landscape to orient and sharpen innovation and marketing priorities. Dive into a variety of case studies and find out what’s working when it comes to driving cultural shifts toward sustainable and purposeful living.
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Research Updates: Consumer Insights Across Industries
A data-rich session featuring the latest insights from studies led by top research groups covering customer preferences, behaviors and reactions to market factors and sustainability topics. -
Taking Advantage of the Forces behind the ‘Resale Revolution’
Lessons from the recent boom in secondhand shopping, the solution providers facilitating its success, and the opportunities it unlocks for brands of multiple industries. -
Lessons from the Latest Applied Behavioral Science
A potent and diverse compilation of nudges and incentives that have been shown to be effective at encouraging tangible behavior change in a wide variety of contexts. -
The Next Generation’s Impact on Sustainable Futures
An exploration of the methods Gen Z is using to engage and collaborate with other generations across all sectors and spheres of life.
Culture Changing Communications
Learn to craft storytelling and messaging that inspire and influence the system toward practical progress on sustainability and regeneration. Equip your team with messaging know-how, content creation assets and an ecosystem of valuable advisors.
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Rethinking Approaches to Promoting Plant-Based Food
While plant-based trends and lifestyles have been on a rollercoaster ride in terms of both perceptions and action, pioneering brands have learned valuable lessons about reshaping consumer education and incentives. . -
The Transformative Power of Customization and Personalization
The range of possibilities around customization and personalization has increased substantially just in the last couple of years. Find out what that means for the future of products, packaging and consumer engagement. -
The Dangers of ‘Greenhushing’ and ‘Green Silence’
An open-ended discussion around sustainability communications, complete with warnings about potential negative consequences of swinging too far toward ‘greenhushing’ and ‘green silence.’ -
A New Era of Retailer Leadership and Collaboration
Recognizing that retailers are the often frontline of consumer experience and education, Sustainable Brands has convened a working group on retailer leadership and collaboration with the goal of speeding up progress in a number of directions. Tune in for insights and updates.
Strategies and Tactics for Driving Behavior Change at Scale
Hear about wins and challenges from brands attempting to bring culture-shifting ideas to life. Tap behavioral science, leading case studies and collaboration tips for guidance.
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The Benefits of Thoughtful Internal Governance and Culture
It's difficult to drive important change in the world if you haven’t done the necessary inner work first. This session will explore aspects of internal company governance and culture that help supercharge brand-led culture change externally. -
Creative Applications of AI to Help Engage and Influence Consumers
This panel will examine the potential for AI assistants to guide people toward optimal behaviors, as well as potential business opportunities in pooling resources and brand powers together at the intersection of sustainability, marketing and AI. -
Transforming Legacy Industries
In this thought-provoking panel, leaders in well known legacy industries will share strategies around breaking barriers to connect with and captivate consumers across generations and with evolving mindsets. -
Chasing the Leading Edge of Packaging Innovation
Discover the forefront of innovation around sustainable packaging. Join the conversation to explore cutting-edge strategies and materials that not only minimize environmental impact, but also redefine standards for beauty and style.
Take a deep-dive and hear about the latest research with Workshops
Tailor your experience to the needs of your business through these two-hour deep-dive practical workshops.
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Navigating the Complexity of Corporate Political Responsibility in 2024
As the political environment in the U.S. continues to be highly disruptive and challenging, brands are faced with urgent questions about whether and how to engage. This interactive workshop will present what Sustainable Brands perceives as the best available Principles for Corporate Political Responsibility. Learn how to use these non-partisan principles to weigh decisions and articulate various positions in an environment of distrust. -
Impact Storytelling that Sticks
Dive deep into case studies on creating DEI communications that resonate. Absorb new lessons on understanding your audience, setting strong DEI goals, and committing to shifts that empower employees and inspire customers at the same time. -
Driving Innovation with a Focus on Community Culture
In this session we highlight voices of trailblazers who work with communities to understand culture trends in depth. This session will highlight the intricate tapestry of consumer insights and leaders will share how they leverage their understanding to shape engagement strategies, fostering a conversation at the intersection of consumer behavior and cutting-edge innovation. -
Leadership in Diversity, Equity, Inclusion and Belonging in a Challenging Environment
This conversation will analyze the complexities of current attitudes toward corporate DEI and Belonging programs with the goal of recommending productive reactions and practical next steps.
The SB ReGen Ag Summit
We aim to speed up the adoption of regenerative agriculture and build on existing efforts. This involves learning how to move beyond conventional approaches and establish more regenerative food systems.
This summit will highlight the benefits of regenerative agriculture, foster collaborative discussions, and ignite actionable solutions for a more resilient future.
Included in your All-Access pass. Learn More.
The Sustainable Brands Experience
Join us for an unforgettable three days of networking and connecting with like-minded professionals. Don’t miss the opportunity to expand your business circle and form valuable partnerships.
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Opening Night Reception
Enjoy drinks, light bites and great conversation as you greet old friends, welcome new ones, and get excited for the days ahead. -
Networking Breaks
Connect with like-minded professionals, expand your business circle, and form valuable partnerships. -
Sponsor Zone Happy Hour
Enjoy a relaxed atmosphere to connect with top brands in your field, learn about their latest products and services, and make valuable connections that can advance your career. -
Wrap Up the Week
Get ready to mix and mingle after an intense week of learning and collaborating with live music, drinks, and laughter. - ...and more to come!
