SB Brands for Good 2025: Catalyzing Culture Change brings brand leaders, marketing and communications experts, and sustainability professionals together for a virtual summit to explore innovative ways to influence consumer behavior toward sustainable living. With expert insights, cutting-edge research, and actionable strategies, this virtual summit will help brands close the intention-action gap and drive meaningful cultural change.
Why Attend?
- Understand consumer trends and the broader cultural landscape to inform innovation and marketing strategies while addressing the intention-action gap in sustainable behaviors and choices.
- Explore solutions to common challenges in creating sustainability and regeneration narratives, identifying opportunities for solutions and strategic pivots.
- Engage in open discussions with brand, marketing, and communications leaders navigating complex market shifts and the evolving sustainability landscape.
- Gain actionable insights and case studies to help align governance, innovation priorities, and marketing strategies for long-term impact and brand preference.
Program Highlights
Join us for one, two, or all three days of the summit. Each day’s schedule will run from 8:00 AM – 11:00 AM Pacific Time, providing a concentrated and engaging experience designed to equip you with insights and strategies for driving sustainable behavior change.
June 3, 2025 – Exploring Consumer Trends
Empowering individuals is key to scaling sustainable outcomes. Discover how to connect with customers in meaningful ways and across diverse demographic groups to drive preference for sustainable products and services that benefit business, people, and the planet. Understand the psychology of sustainability, dissect key drivers and barriers to behavior change, and analyze the importance of convenience and access as factors in the adoption of sustainable behavior and choices.
June 4, 2025 – Culture-Changing Communications
Learn actionable strategies to influence lasting behavior changes across a wide range of stakeholders—consumers, employees, partners, and communities alike. From powerful storytelling strategies to insights fueling effective customer engagement, learn how to balance authenticity and performance while creating a competitive edge. Overcome the risks of greenhushing while also avoiding greenwashing.
June 5, 2025 – Strategies and Tactics for Driving Behavior Change at Scale
Discover how to create storytelling and engagement strategies that inspire sustainable choices while avoiding potential pitfalls such as greenwashing. Learn how to engage audiences authentically, build trust, and drive meaningful change through compelling messaging and content strategies. Equip your team withproven approaches to turn intent into impactful action.
2025 Speakers Include
Jen Brush
Kristine Root
Chief Marketing Officer,
Regenified
Thomas Loughlin
Sustainability Manager,
Booking Holdings
Chris Coulter
Shampaigne Graves
Female Consumer Expert
Boldifi
Raphael Bemporad
Founding Partner
BBMG
Hassan Murad
Intuitive AI
Suzanne Shelton
Senior Partner
ERM
- Problem solve alongside leaders in Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, Innovation and more.
- Network with business innovators who actively share the common goal of activating our shared purpose.
- Connect with professionals at every level, promoting collaboration and shared insights across the entire organizational spectrum.
Brand Marketing Manager at Best Buy
Impact Manager, Purpose and Sustainability at Barkley
Senior Designer at Nike
Chief Marketing Officer at Calvin Klein
Senior Director Sustainability at Modelez International
Global Brand PR Manager at Johnson & Johnson
VP of Social Impact at Dutch Bros Coffee
Head of Sustainability at IKEA
Director of Communications at Target
Head of Brand Management at Logitech
VP, ESG Strategy at Mastercard
And more!
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Join the Sustainable Brands community of thought leaders and brand innovators at SB Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.
