Brand-Led culture Change

MAY 22-24, 2023 | MINNEAPOLIS, MN

Build the brand of tomorrow - today

Today’s leading brands have a unique opportunity to drive good growth by shifting consumer demand and encouraging sustainable lifestyles. Align your brand’s success with changing culture, lives and society.

Join the Sustainable Brands community of thought leaders and brand innovators at SB’s 2023 Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.

Discover how the world’s leading brands are influencing behavior at scale, empowering people to become champions for driving a regenerative economy of the future, by changing the ‘why’ the ‘what’, and the ‘how’ throughout their journey of research, purchase, use, disposal/re-use.

At SB’ 2023 Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

Past Speakers

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Christina Niemelä Ström

HEAD OF SUSTAINABILITY

IKEA SUPPLY

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Dave Rapaport

GLOBAL SOCIAL MISSION OFFICER

BEN & JERRY’S

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Tionna Cunningham

MARKETING DIRECTOR | STACY’S BRAND

PEPSICO

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Adam Werbach

GLOBAL LEAD, SUSTAINABLE SHOPPING 

AMAZON

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Benjamin Crook

SENIOR MARKETING DIRECTOR 

HELLMAN’S NORTH AMERICA

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Elizabeth Morrison

CHIEF DIVERSITY, EQUITY & INCLUSION OFFICER 

LEVI STRAUSS & CO.

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Flora Ekpe-Idang

SENIOR MARKETING MANAGER

TARGET

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Edwina Hughes

HEAD OF ENGAGEMENT FOR COOL FOOD

THE WORLD RESOURCES INSTITUTE

Testimonials

Here's why attendees come back year after year.

Program Highlights

With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging.

Unpacking Consumer Trends

Understanding the landscape of consumer behaviors as it relates to sustainable lifestyles through up to the minute research, trends and insights.

Driving Behavior Change at Scale

Influencing people toward more sustainable choices that close the intention-action gap.

Culture Changing Communications

Environmental and societal sustainability storytelling that inspires and enables practical progress towards the future we want.

Topics include:

  • Which social behavioral norms matter most to a healthy future
  • How to assess where you have the right and capacity to influence
  • How to use storytelling, choice editing, and other demonstrated nudging strategies to help improve social cohesion and environmental wellbeing
  • Find out which brands are doing it right, and how they’re demonstrating results.

Who Attends

Thousands of brand innovators, sustainability executives, and global business leaders from around the globe will gather for meaningful interactions and collaborations.

Brand-Led Culture Change brings together global brand leaders who are reshaping the future of business.

Join leaders in Business and Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, and business innovators who share the common goal of activating our shared purpose to motivate action and scale impact.

Director of Brand Sustainability Strategy at Adidas

Chief Marketing Officer at Danone

Senior Director, Global Communications and Engagement at Taco Bell

Executive Director of Global Consumer Engagement at Smashbox Cosmetics

Global Brand Vice President at Unilever

SVP Integrated Communications at KIND Snacks

Marketing Director, Wellbeing & Sustainability at Mondelez International

CSR Director at Hootsuite

Senior Manager, Social Innovation at Etsy

VP Corporate Responsibility & Sustainability at Campbell Soup Company

Director of Sustainability at Sephora

Grand Poobah of PR & Comms at Ben & Jerry’s

Sustainability Solutions Manager at UPS

Environmental Sustainability Manager at Disney

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7+ years of sust'y experience
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Manager level & above
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Industries

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