Brand-Led culture Change
MAY 22-24, 2023 | MINNEAPOLIS, MN
Build the brand of tomorrow - today
Join the Sustainable Brands community of thought leaders and brand innovators at SB’s 2023 Brand-Led Culture Change to explore the forefront of driving positive behavior and culture change through the power of brand influence.
Discover how the world’s leading brands are influencing behavior at scale, empowering people to become champions for driving a regenerative economy of the future, by changing the ‘why’ the ‘what’, and the ‘how’ throughout their journey of research, purchase, use, disposal/re-use.
At SB’ 2023 Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.
Christina Niemelä Ström
HEAD OF SUSTAINABILITY
GLOBAL SOCIAL MISSION OFFICER
BEN & JERRY’S
MARKETING DIRECTOR | STACY’S BRAND
GLOBAL LEAD, SUSTAINABLE SHOPPING
SENIOR MARKETING DIRECTOR
HELLMAN’S NORTH AMERICA
CHIEF DIVERSITY, EQUITY & INCLUSION OFFICER
LEVI STRAUSS & CO.
SENIOR MARKETING MANAGER
HEAD OF ENGAGEMENT FOR COOL FOOD
THE WORLD RESOURCES INSTITUTE
Here's why attendees come back year after year.
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging.
Unpacking Consumer Trends
Understanding the landscape of consumer behaviors as it relates to sustainable lifestyles through up to the minute research, trends and insights.
Driving Behavior Change at Scale
Influencing people toward more sustainable choices that close the intention-action gap.
Culture Changing Communications
Environmental and societal sustainability storytelling that inspires and enables practical progress towards the future we want.
- Which social behavioral norms matter most to a healthy future
- How to assess where you have the right and capacity to influence
- How to use storytelling, choice editing, and other demonstrated nudging strategies to help improve social cohesion and environmental wellbeing
- Find out which brands are doing it right, and how they’re demonstrating results.
Thousands of brand innovators, sustainability executives, and global business leaders from around the globe will gather for meaningful interactions and collaborations.
Brand-Led Culture Change brings together global brand leaders who are reshaping the future of business.
Join leaders in Business and Brand Strategy, Marketing, Sustainability and CSR, Communication & PR, and business innovators who share the common goal of activating our shared purpose to motivate action and scale impact.
Director of Brand Sustainability Strategy at Adidas
Chief Marketing Officer at Danone
Senior Director, Global Communications and Engagement at Taco Bell
Executive Director of Global Consumer Engagement at Smashbox Cosmetics
Global Brand Vice President at Unilever
SVP Integrated Communications at KIND Snacks
Marketing Director, Wellbeing & Sustainability at Mondelez International
CSR Director at Hootsuite
Senior Manager, Social Innovation at Etsy
VP Corporate Responsibility & Sustainability at Campbell Soup Company
Director of Sustainability at Sephora
Grand Poobah of PR & Comms at Ben & Jerry’s
Sustainability Solutions Manager at UPS
Environmental Sustainability Manager at Disney