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Special events

At SB Brand-Led Culture Change, we recognize the pivotal role of strong connections across your value chain in propelling market transformation. Over the course of our event, you’ll foster invaluable relationships that extend far beyond the week, offering support and collaboration for years to come. Join us as we break the ice and collaborate with like-minded individuals, laying the groundwork for impactful change in the year ahead.

Opening Night Welcome Reception

Wednesday, May 8
6:30PM

Kick-off the week, full of new connections, at the Opening Night Reception

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Birds of a Feather Dinners

Wednesday, May 8 and Thursday, May 9

Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation!

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SB Member Network Lunch

Friday, May 10
12:30PM

Join us for a delicious lunch and connect with fellow SB members!

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Sunrise Qigong

Thursday, May 9
6:30–7:30AM

Awaken and nurture yourself with some gentle, slow qigong movements.

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Soy Much More Sustainable Brands Farm Tour

Thursday, May 9
7a.m.-11:45 a.m

See where sustainability starts with an in-person visit to a real, working soybean farm!

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Sunrise Yoga

Friday, May 10
6:30–7:30AM

Energize your day with Sunrise Yoga: where tranquility meets motion!

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Sponsored by

Opening Night Welcome Reception

Wednesday, May 8 – 6:30PM
The Gallery (1st floor)

Raise a glass and enjoy noshes while you kick-off the week, full of new connections, at the Opening Night Welcome Reception. Immediately following the Opening Plenary, we invite you to join our reception to network, meet new people, and reconnect with old friends.

Birds of a Feather Dinners

Wednesday, May 8 and Thursday, May 9

Join a Birds of a Feather dinner and come prepared to guide or enjoy captivating conversation! These dinners are self-organized and you can sign up at the Registration Window.

SB Member Network Lunch

Friday, May 10 – 12:30PM
Location TBD

Join us for a delicious lunch and connect with fellow members of the SB Member Network! This is a great opportunity to expand your network, share ideas, and build lasting relationships. We’ll have a brief speaker followed by open networking. Don’t miss out on this chance to make valuable connections!

Sunrise Qigong

Thursday, May 9 – 6:30-7:30AM

Awaken and nurture yourself with some gentle, slow qigong movements. These movements can help you to approach your day feeling more centered and mindful.

Sponsored by

US Soy

Soy Much More Sustainable Brands Farm Tour

Thursday, May 9 – 7:00-11:45AM
Eau Galle, Wisconsin

See where sustainability starts with an in-person visit to a real, working soybean farm just a short 1.5 hour bus ride from Minneapolis. There, you’ll tour soybean fields, learn about and see on-farm sustainability and regenerative agriculture practices first hand. Transportation and to-go breakfast will be provided. Sign up here.

Sunrise Yoga

Friday, May 10 – 6:30-7:30AM
Location TBD

Flowing movement meets mindful breath, sculpting body and spirit on the yoga mat.

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