SB Brand-Led Culture Change Program
With scores of sessions, workshops, and industry forums presented by the leading brand marketers and experts from around the globe. Discover how to drive good growth and accelerate brand and business progress, drive the change in the world and the lessons and pro-tips to elevate your brand’s authentic and purposeful messaging. Want to see an overview of each day? Check out our schedule at a glance page.
Track
Session Type
Room
- Ballroom A (6)
- Ballroom B (6)
- Ballroom C (6)
- Ballroom D (6)
- Ballroom E (2)
- Directors Row 2, 3 & 4 (1)
- Foyer (7)
- Gallery (3)
Wednesday 8th May
Welcome to Brand-Led Culture Change ‘24!
Featured Speakers
The Power of Cultural Intelligence: Leveraging Contextual Insights for Inclusive Innovation
Trends take root on the margins, within niche conversations in cultural communities that seek innovative solutions to the status quo. Some of these early signals evolve into influential consumer values that become... see more
Featured Speakers
Why You Should Have a Head of Brand Purpose and How to Set Them Up for Success
By now, many companies have a clearly defined, embedded and activated social and/or environmental purpose–and those that don’t are running the ever greater risk of becoming irrelevant in the eyes of key... see more
Featured Speakers
Navigating the Risk-Reward Profile of Communicating Too Little or Too Much on Sensitive Issues
This discussion will explore the tension between driving positive (but often messy) change vocally and the temptation to play it safe by avoiding polarizing or controversial issues–but potentially missing out on the... see more
Featured Speakers
The Potential of Unexpected, Thought-Provoking and Conversation-Generating Art
Benjamin Von Wong’s work lies at the intersection of fantasy and photography and combines everyday objects with shocking statistics. It has attracted the attention of corporations like Starbucks, Dell, and Nike, and... see more
Featured Speakers
Welcome to Minnesota
Minnesota is home to some of America's most iconic and innovative brands, as well as leaders who share a goal of harnessing the power of purpose for the benefit of business, stakeholders,... see more
Featured Speakers
Wrapping Up Day 1
Featured Speakers
Thursday 9th May
Welcome to Day 2 of Brand-Led Culture Change ‘24!
Featured Speakers
The Role of Brands in Bridging the Rural-Urban Divide
As brands gain prominence as sources of public trust, what role do they play in pulling people together? This conversation will center on rural America and spotlight Land O’Lakes’ CMO Heather Malenshek’s... see more
Featured Speakers
The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase... see more
Featured Speakers
Sustainable Mindset Unlocked: Bridging the Gap Between Words and Deeds
People turn ideas into reality and strategy into motion. They are the organization’s most important source of competitive advantage, and yet, paradoxically, they are often also the organization’s most misunderstood and least-leveraged... see more
Featured Speakers
Wrapping Up the Morning of Day 2
Featured Speakers
Welcome to the Evening Plenary of Day 2
Featured Speakers
Breaking Paradigms: Leveraging Global Scale to Drive Lasting Change
Health is no longer a set of symptoms to be treated in isolation — our health is inextricably linked to the world around us. In the water we drink, the air we... see more
Featured Speakers
Why It’s Time to Update Your Recruitment Strategies, and How to Go About It
Khalilah Olokunola, a leading expert in DEI-centric hiring and staff retention, proposes that traditional recruitment strategies are outdated. In her new book, "Do Recruit: How to Find and Keep Great People", she... see more
Featured Speakers
Made with Black Culture: The What, Why and How of a Unique New Certification
Image. Likeness. Labor. Endorsement. MADE [with Black Culture] aims to protect Black Culture from commercial exploitation, appropriation and theft and preserve its heritage by certifying the commercial use of Black creativity. Through... see more
Featured Speakers
Friday 10th May
Welcome to Day 3 of Brand-Led Culture Change ‘24!
Featured Speakers
Why Culture is the Most Powerful Vehicle for Influencing Behavior, and How to Harness it
Dr. Marcus Collins will share insights on the building blocks of culture from his new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want... see more
Featured Speakers
The Value of Values: An Indispensable New Lever for Improving Corporate Performance
What if we quantified the submerged value of values, finding that the risk-reduction benefits of better environmental performance and the decision-making benefits of diverse management groups were worth far more than had... see more
Featured Speakers
Getting Real about the Social Isolation Crisis and Finding "Planet Positive" Solutions in ‘Togetherland’
Researchers are finding that the climate and biodiversity crises are not only unfolding alongside crises in mental health and social isolation, but that in some striking ways these issues are also intertwined.... see more